The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers. Sourced through Scoop.it…
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FAQ: All About The New Google RankBrain Algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. Sourced through Scoop.it from: searchengineland.com Google has created a computer…
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Create Your Own Free Custom Digital Marketing Dashboard
Sourced through Scoop.it from: supermetrics.com Important note: In the time since this post was published, Supermetrics decided to stop sharing all data except for Google Analytics on the free plan. So now (as…
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The Four Essential Mindsets of Networking | Brent Baltzer | LinkedIn
Let’s face it. Networking has a bad rap. The mere mention of it can make the palms sweaty and the brow furrow. Forced small talk, pointless exchanges Sourced through Scoop.it from: www.linkedin.com…
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Digital Marketing Roundup, Yeehaw!
Welcome to the Baltzer Marketing roundup of some the the articles we’ve found most useful recently. We hope you find them helpful and educational! How to write the perfect task to move…
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How to write the perfect task to move work forward
This approach helps you overcome procrastination, and ultimately gives you the clarity and direction you need to move your projects forward quickly. Sourced through Scoop.it from: blog.asana.com (This post is about the…
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New AdWords Compare Mortgages Ad Format
In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage…
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What are the best practices for managing multiple, large AdWords accounts? (Quora)
A Quora user recently asked “What are the best practices for managing multiple, large AdWords accounts?” Here’s 4 quick tips that I gave. Look into a third party SEM management tool like…
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An 18-Minute Plan for Managing Your Day
Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my…
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SIC 2014 Recap & Takeaways
On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent