The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
-
Digital Marketing Roundup, Yeehaw!
Welcome to the Baltzer Marketing roundup of some the the articles we’ve found most useful recently. We hope you find them helpful and educational! How to write the perfect task to move…
-
How to write the perfect task to move work forward
This approach helps you overcome procrastination, and ultimately gives you the clarity and direction you need to move your projects forward quickly. Sourced through Scoop.it from: blog.asana.com (This post is about the…
-
New AdWords Compare Mortgages Ad Format
In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage…
-
What are the best practices for managing multiple, large AdWords accounts? (Quora)
A Quora user recently asked “What are the best practices for managing multiple, large AdWords accounts?” Here’s 4 quick tips that I gave. Look into a third party SEM management tool like…
-
An 18-Minute Plan for Managing Your Day
Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my…
-
SIC 2014 Recap & Takeaways
On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design…
-
The CMO’s Guide to Programmatic Buying
Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound…
-
Antilogs: How To Draw The Right Lesson Learned – swombat.com on startups
Source: swombat.com In this article, Salim Virani talks about how people confuse data with logic when evaluating an idea or business model. For instance, one might say “Alta Vista failed; therefore internet search…
-
Block semalt.com From Google Analytics In 2 Minutes
Note: I’ve heard from a couple of people that semalt was still showing up after implementing this. I recommend that you follow the directions in this post, then set up a filter that…
-
The HAWT 11 SEM Articles Of The Week! (7/17/14)
Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube…
The Law Firm Marketing Memo
One email a month on what is working in legal marketing
We read the legal marketing coverage so you do not have to, then send the few things worth your time and what each one means for your firm.