Employer Clients · H-1B · L-1
Business Immigration Law Firm Marketing.
We help business immigration law firms attract more employer clients through Google Ads, SEO, and content written for the companies they want to represent.
We focus on the work you want, from a first sponsored hire to ongoing immigration counsel.
We have specialized in law firm marketing since 2014. We work month to month and report on qualified leads and signed clients.
Google Ads and Microsoft Ads Certified
Google Partner and Microsoft Advertising Certified Professional.
Reach the Companies You Want to Represent
An HR director looking for help with an employee transfer has different questions from a founder sponsoring a first hire. Both need to find a firm that handles their situation and makes it easy to get started.
We build your marketing around the employers you want to serve and the matters you want more of. That includes the industries you work with, the size of the companies you serve, and the locations you cover. If your firm also handles family immigration, we keep the employer campaigns separate so you can see what each part of the practice gets from its budget.
Show Employers That Your Firm Fits Their Needs
Your website should help an employer picture working with your office. We write pages that explain the matters you handle, your experience with businesses like theirs, and how your firm keeps the company informed throughout the process.
Someone looking for H-1B counsel should land on a page about that work. An employer transferring a manager to a U.S. office should find information about your L-1 practice. We organize your website around those needs, with a clear way to contact your firm from each page.
We use the experience and credentials your firm can demonstrate. Attorney bios, client reviews, and examples your firm can share help employers assess who they would be hiring.
Get Found When Employers Search for Counsel
We run Google Ads for searches such as “business immigration attorney” and “H-1B lawyer for employers.” We match the ad and the page to the work being sought, and review incoming inquiries to improve which searches you pay for.
For SEO, we build and improve pages around the questions employers ask when choosing counsel. Your firm may serve companies across the country or concentrate on a particular region. We research the searches and competing firms in the markets you want to reach before deciding where to focus.
We also check whether your firm appears when prospective clients ask AI assistants for help finding a lawyer, and work to improve that visibility as part of your search strategy.
Book a free call to discuss the employer clients you want to reach.
Stay in Touch Between Hiring Decisions
A company may need immigration counsel well before it is ready to open a matter. We write articles and guides that answer the questions employers research, with your attorneys reviewing the legal information. We revisit published content with your firm as policies and procedures change.
We use email newsletters and social media to keep your firm in front of past clients, prospective employers, and referring professionals. A useful update gives an HR director a reason to return to your firm when the next hiring question comes up.
See Which Marketing Produces Employer Clients
We track calls and forms and set up the CRM connection as part of the work. Your reports show where qualified employer inquiries come from, which become consultations, and which become clients.
If you get inquiries for work your firm does not want, we adjust the campaign. If the right employers contact you but those inquiries stall, we look at the follow-up with your team. Those findings guide where we put the next month’s effort and budget.
Rated by the law firm owners we work with
Business Immigration Marketing Questions
Can you help us attract employers outside our city?
Yes. We can target the regions your firm serves and build content for employers searching nationwide. We choose the reach with you based on the work you want and the budget available.
Can we market both business and family immigration?
Yes. We give each audience its own pages and campaigns, with separate reporting so you can decide how much to invest in each. Our immigration lawyer marketing page covers the broader practice.
Do we need a new website?
Not necessarily. We first review your current site. Improving the employer pages and the way visitors contact you may be enough. If the site needs a rebuild, we explain what needs to change and why.
Can you manage the marketing for us?
Yes. Our outsourced marketing department service includes planning, execution, and reporting across the channels your firm uses.
Can we hire you just to manage Google Ads?
Yes. You can hire us for Google Ads alone or another individual service, such as SEO, content marketing, or social media. You do not have to sign up for a full marketing program.
Bring More Employer Clients to Your Firm
We will look at the companies you want to reach, how they find counsel, and where your firm has room to grow.