The Law Firm Marketing Memo
One email a month on what is working in legal marketing
We read the legal marketing coverage so you do not have to, then send the few things worth your time and what each one means for your firm.
What arrives
Three or four things worth knowing, each one a link to something someone else published, with a short read on what it means for a firm like yours. Nothing longer than a few minutes.
Recent issues covered why Google Ads is the counterparty in your ad auction rather than your advisor, what AI search results are doing to legal traffic, and which changes to Google Business Profile actually moved rankings.
Who it is for
Owners and managing partners who are responsible for where the next case comes from. You do not have to run Google Ads, care about AI, or know what a negative keyword is. Everything gets explained in plain English or it does not go in.
Brent writes every issue. If a piece of it hits close to home, hit reply and tell him which one.
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See What Would Grow Your Firm Fastest
We will look at your market and which work would produce cases first.