A law firm marketing agency
We help law firms show up in all the places people look online, and turn those searches into signed cases.
We work month to month, and you’ll see the leads, calls, cases, and other results your marketing produced.
Google Ads and Microsoft Ads Certified
Google Partner and Microsoft Advertising Certified Professional.
Google reviews
Marketing Services for Law Firms
We have focused solely on law firm marketing since 2014. Some firms hire us for one service, like Google Ads or SEO, and some have us run their entire marketing program.
Organic search
We get your firm into the organic rankings, the map listings, and the AI answers future clients read.
Paid advertising
We run ads at the top of the search page and in social feeds, and they produce calls from the day the campaign launches.
Brand and visibility
We build the website, the social presence, and the newsletter that keep your firm in front of past clients and referral sources.
Outsourced Marketing Department
We are your firm’s full marketing department. We run every service above, strategy through execution, and you have one point of contact instead of separate vendors for search, ads, and the website.
Marketing Customized for Your Practice Area
Your marketing plan should match the nuances of how your specific potential clients search for and choose a law firm. Clients in every practice area search and hire on a different timeline, with different problems, different questions, and different pain points. The urgency, searches, and case economics of your market determine where your budget goes.
Don’t see your practice area? Shoot us a message, and we’ll let you know if we can help.
Our Guarantee to Every Firm We Work With
You’ll always know what we did, why it mattered, what changed, and what we’re doing next.
We set the goals up front, so you always know whether we hit them. Reports come in plain English, tied to the calls and leads the work produced. If something does fall short, we tell you, and we bring you a fix.
You should be able to read one page and know what’s going on and what’s next.
You’ll Talk to People Who Know the Work
Baltzer Marketing is run by its founder. Brent started the agency in 2014 and has specialized in law firm marketing ever since. Competition in legal is fierce, and the return on investment is excellent when the marketing is done right.
You talk to people who know law firm marketing. Communication is direct, and the reports show what the work produced.
Brent’s reports read the way he talks, in plain English, with the numbers that matter to a law practice up front.
Questions Law Firms Ask Before Hiring a Marketing Agency
Do you work with solo attorneys and small law firms?
Yes. Our clients range from solo practices to firms with multiple attorneys and a full staff. If your firm is not big enough to hire an in-house marketing team, it is the size we work with. A firm does not need every marketing channel running on day one. We look at your firm’s specific situation and formulate a plan tailored to it.
How long until legal marketing produces results?
Ads produce calls within days of launch. Law firm SEO services move in months, faster when the site already has pages Google wants to rank. Book a discovery call and we’ll look at your firm’s situation and give you projections for what we think we can do, based on our experience.
How much does law firm marketing cost?
What you pay depends on which services you run. Ads cost a management fee plus the ad spend itself, which goes to the ad platform (Google, Meta, etc.), and the price of each click is set by an auction, so competitive markets and practice areas cost more per click. Organic work like SEO and content is a flat monthly fee with no cost per click. A smaller firm can start with one channel and grow from there, and the first conversation includes a straight number for your market.
Your Marketing Should Produce Qualified Calls and Signed Cases
We will look at your market and which channels would produce qualified calls and signed cases fastest.