The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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Why Does Marketing Still Feel Like Your Job After You Hired Someone?
You hired a marketing company so marketing would stop being your job. Why you still end up chasing them, what a report should answer, and what having it handled should feel like.
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Google Ads Is Not Your Advisor. Google Ads Is the Counterparty.
Google fills its ads platform with advice, but every recommendation serves Google first. Three things from this month, plus what I do about them.
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Friday Roundup: Law Firm Marketing, Climate Commitment & the AI Search Revolution
Halloween is almost here, and honestly, there’s plenty to be spooked about in the digital marketing world. Just this week, I heard about someone getting their account totally messed up after a…
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Why Google Ads Are the Fastest Way to Generate Local Leads for Law Firms
If you’re a law firm owner wondering what the fastest way to get more local leads is, you’re not alone. It’s a question I’ve been hearing for over a decade. Since 2014,…
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Family Law PPC: Why Most Fail and How to Succeed
To be honest, most small and medium-sized family law firms fail when trying to get clients from Google Ads. Here’s why: Family law cases are inherently emotional and complex, yet many firms…
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Google Maps Now Features Local Services Ads for Lawyers
Google has just unveiled a major update for local businesses: Local Services Ads for lawyers (LSA) are now integrated with the iOS version of Google Maps. This new feature promises to help…
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How to Add Negative Keywords to a Performance Max Campaign
Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here…
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The Price Question – How to Handle It On the Phone
Marketing a law firm comes with many challenges. One of the most often overlooked aspects, yet one of the most important, is the initial phone intake process. This first point of contact…
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Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out
In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it…
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Baltzer Marketing Wishes You a Happy Holiday Season and a Prosperous 2023
As the holiday season approaches, the team at Baltzer Marketing would like to take a moment to wish all of our clients, partners, and friends a happy and healthy holiday season. No…
The Law Firm Marketing Memo
One email a month on what is working in legal marketing
We read the legal marketing coverage so you do not have to, then send the few things worth your time and what each one means for your firm.