The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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The Brent Baltzer Show: A Podcast for Law Firm Owners
The Brent Baltzer Show is a podcast for law firm owners about marketing and growth. Episode 1, “Google Is Not Your Advisor,” is out now.
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CRM for Law Firms: What Should Your CRM Track?
A CRM for law firms should track every call, form, and email from your marketing through to the signed case. Here is what to look for, and the CRM we use.
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Law Firm Google Business Profile Case Study: Views Up 225%
A family law firm’s Google Business Profile went from 182 views to 592 in a year, and none of the top searches was the firm’s name.
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The Mustard Bottle Technique
In 2021, Tennessee fans were cast as the villains of college football. Instead of arguing with the story, we gave them something to do.
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Why Does Marketing Still Feel Like Your Job After You Hired Someone?
You hired a marketing company so marketing would stop being your job. Why you still end up chasing them, what a report should answer, and what having it handled should feel like.
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Google Ads Is Not Your Advisor. Google Ads Is the Counterparty.
Google fills its ads platform with advice, but every recommendation serves Google first. Three things from this month, plus what I do about them.
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Friday Roundup: Law Firm Marketing, Climate Commitment & the AI Search Revolution
Halloween is almost here, and honestly, there’s plenty to be spooked about in the digital marketing world. Just this week, I heard about someone getting their account totally messed up after a…
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Why Google Ads Are the Fastest Way to Generate Local Leads for Law Firms
If you’re a law firm owner wondering what the fastest way to get more local leads is, you’re not alone. It’s a question I’ve been hearing for over a decade. Since 2014,…
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Family Law PPC: Why Most Fail and How to Succeed
To be honest, most small and medium-sized family law firms fail when trying to get clients from Google Ads. Here’s why: Family law cases are inherently emotional and complex, yet many firms…
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Google Maps Now Features Local Services Ads for Lawyers
Google has just unveiled a major update for local businesses: Local Services Ads for lawyers (LSA) are now integrated with the iOS version of Google Maps. This new feature promises to help…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent