Image of a Horse, Rider, and Lasso with the text "PPC Quarterly Roundup | Q3 2021"

PPC Quarterly Roundup | Q3 2021

We have reached the end of Q3 2021, so it is time to share our top 10 important updates and announcements for the PPC platforms Google, Microsoft, and Facebook.  Google Ads 1 – Sunset of ETAs – Starting June 2022, advertisers will no longer be able to create expanded text ads (ETAs). Responsive search ads […]

Picture of a magnifying glass with the text "Google Improves Search Terms Report, Maintains Privacy

Google Improves Search Terms Report, Maintains Privacy

Google recently announced an improvement to the search terms report in Google Ads. Last year, Google removed much of the data from the search terms report in the name of “consumer privacy.” This limited the ability of PPC managers to reduce wasted spend by setting irrelevant search queries as negative keywords. Google has now given […]

Black Background with the text Google to End Expanded Text Ads, Force Use of Responsive Ads

Google is Ending Expanded Text Ads in June 2022

Google announced that starting June 2022, responsive search ads (RSAs) will be the only ad type that can be created or edited in Search campaigns. That means you will no longer be able to create expanded text ads (ETAs) after that time. You can read the full announcement here. While this is a big announcement, […]

Google Ads Data

Does PPC Work for Law Firms? Yes (If Done Correctly)

Whether you are brand new to PPC marketing or currently running ad campaigns, it’s important to know what you are investing your money into is creating a positive return on investment. We will discuss everything you need to know about PPC, how it differs from SEO, why both can work for law firms, and how […]

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Why Your Lead Response Times Could Be Costing You Money

When “Speak with a Lawyer Today” Doesn’t Happen Imagine you have made the difficult decision to leave your spouse after many years of marriage. You have so much to consider from the house to your finances, and how to protect your children. As most everyone does nowadays, you go online and type “divorce lawyer near […]

The end of remarketing

What the FLoC? The End of Google Remarketing

Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block […]

Why Hire a PPC Agency

5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes […]

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Top Landing Page Optimizations for Maximum Conversions

We often talk about lead generation and getting potential clients to reach out to your law firm. While driving more visitors to your website is extremely important to grow your business, what happens after a potential client lands on your website and contacts you is equally as important, if not more so.   To maximize conversions […]

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Should You Be Advertising On DuckDuckGo?

If you keep up with your website’s analytics, you may have noticed that you are getting more and more traffic from a thing called “DuckDuckGo.” Perhaps you are wondering if you should look into this mysterious search engine, and perhaps take advantage of this increasingly popular tool. So, let’s get into it! DuckDuckGo is an […]

Baltzer Marketing Roundup

Here are some things that have been going on in the world of PPC, marketing, and business. Advertisers signal glimmers of optimism, start spending again Knock on wood, but it looks like the worst of the COVID-19 pandemic may be behind us. Many advertisers are turning their PPC campaigns back on or increasing spend. Is […]