The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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How to Add Negative Keywords to a Performance Max Campaign
Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here…
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The Price Question – How to Handle It On the Phone
Marketing a law firm comes with many challenges. One of the most often overlooked aspects, yet one of the most important, is the initial phone intake process. This first point of contact…
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Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out
In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it…
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Baltzer Marketing Wishes You a Happy Holiday Season and a Prosperous 2023
As the holiday season approaches, the team at Baltzer Marketing would like to take a moment to wish all of our clients, partners, and friends a happy and healthy holiday season. No…
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Google Ads Quality Score – What Business Owners Need to Know
If you have dipped your toe into the world of Google Ads, you may have heard the term “Quality Score.” It’s a piece of marketing jargon that can make your eyes glaze…
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How Long Does Google Ads Take to be Profitable?
Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you…
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Eight Landing Page Tips for Google Ads
I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google…
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PPC Quarterly Roundup | Q3 2021
We have reached the end of Q3 2021, so it is time to share our top 10 important updates and announcements for the PPC platforms Google, Microsoft, and Facebook. Google Ads 1…
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Google Improves Search Terms Report, Maintains Privacy
Google recently announced an improvement to the search terms report in Google Ads. Last year, Google removed much of the data from the search terms report in the name of “consumer privacy.”…
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Google is Ending Expanded Text Ads in June 2022
Google announced that starting June 2022, responsive search ads (RSAs) will be the only ad type that can be created or edited in Search campaigns. That means you will no longer be…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent