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Happy Thanksgiving!

We here at Baltzer Marketing would like to wish you a happy turkey day! We are thankful to our clients, our colleagues, the writers and speakers who have inspired us from a distance… and just for the fact that we are alive and free to enjoy the holidays with friends and loved ones. HAPPY THANKSGIVING!!!

Mobile PPC Spend is up, organic visits from mobile are down

Mobile PPC Spend Goes Up, Organic Visits Go Down

Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]

10 Ways to Succeed with Google Call-Only Campaigns

Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be […]

FAQ: All About The New Google RankBrain Algorithm

Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. Sourced through Scoop.it from: searchengineland.com Google has created a computer brain that can teach itself! How long before machines take over the world and eradicate us pesky humans once and for all? All […]

Create Your Own Free Custom Digital Marketing Dashboard

Sourced through Scoop.it from: supermetrics.com Important note: In the time since this post was published, Supermetrics decided to stop sharing all data except for Google Analytics on the free plan. So now (as of 1/13/2016) you have to pay $49/month to get this data. Still, it’s a good deal if you don’t have another solution for […]

networking_coffee

The Four Essential Mindsets of Networking | Brent Baltzer | LinkedIn

Let’s face it. Networking has a bad rap. The mere mention of it can make the palms sweaty and the brow furrow. Forced small talk, pointless exchanges Sourced through Scoop.it from: www.linkedin.com Networking. It’s so crucial, but it can be so… annoying. Networking is a skill like any other, and it takes practice to get […]

Digital Marketing Roundup, Yeehaw!

Welcome to the Baltzer Marketing roundup of some the the articles we’ve found most useful recently. We hope you find them helpful and educational! How to write the perfect task to move work forward This article is about how to write and assign the perfect task. As a manager (or with yourself), it’s important to […]

How to write the perfect task to move work forward

This approach helps you overcome procrastination, and ultimately gives you the clarity and direction you need to move your projects forward quickly. Sourced through Scoop.it from: blog.asana.com (This post is about the article found here.) The ability to assign tasks correctly is paramount, whether you are creating to-do’s for yourself or delegating. (“Paramount” is my […]

AdWords Livestream 2015

New AdWords Compare Mortgages Ad Format

In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that […]