The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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Google Ads Quality Score – What Business Owners Need to Know
If you have dipped your toe into the world of Google Ads, you may have heard the term “Quality Score.” It’s a piece of marketing jargon that can make your eyes glaze…
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How Long Does Google Ads Take to be Profitable?
Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you…
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Eight Landing Page Tips for Google Ads
I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google…
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PPC Quarterly Roundup | Q3 2021
We have reached the end of Q3 2021, so it is time to share our top 10 important updates and announcements for the PPC platforms Google, Microsoft, and Facebook. Google Ads 1…
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Google Improves Search Terms Report, Maintains Privacy
Google recently announced an improvement to the search terms report in Google Ads. Last year, Google removed much of the data from the search terms report in the name of “consumer privacy.”…
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Google is Ending Expanded Text Ads in June 2022
Google announced that starting June 2022, responsive search ads (RSAs) will be the only ad type that can be created or edited in Search campaigns. That means you will no longer be…
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Does PPC Work for Law Firms? Yes (If Done Correctly)
Whether you are brand new to PPC marketing or currently running ad campaigns, it’s important to know what you are investing your money into is creating a positive return on investment. We…
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Why Your Lead Response Times Could Be Costing You Money
When “Speak with a Lawyer Today” Doesn’t Happen Imagine you have made the difficult decision to leave your spouse after many years of marriage. You have so much to consider from the…
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What the FLoC? The End of Google Remarketing
Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a…
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Why Hire a PPC Agency
5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending…
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