Note: This is a post by Danielle House, our resident landing page creator. — When it comes to PPC, no field is more competitive than the law vertical. In fact, some law-related keywords can apparently cost upwards of $1,000 per click (though we have never seen anything even remotely close to that). The point is, […]
Marketing Article Roundup – The Super 7
Welcome to the “Super 7”; seven articles to help inform and educate you about marketing, success, and PPC. This week we highlight articles about content curation, success habits, new AdWords features, and more! 1. How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online by Kevan Lee at Buffer This […]
When Should You A/B Test?
The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term) just to make decisions based on gut-instinct or emotion. We are all subject to cognitive biases which can cost us lots of money […]
Turbo-Charge Your Marketing With These 355+ Power Words
Sourced through Scoop.it from: sumome.com Power words – they invoke emotion and trigger curiosity. It seems these words have been mastered by the click-bait cognoscenti. I think there are power words here that could work for almost any business. How about this headline for a divorce lawyer: “Effortless, Stupid Simple Divorce”. Might catch the […]
Google Introduces Compare for U.S. mortgages
Sourced through Scoop.it from: adwords.blogspot.co.uk During its last annual Livestream AdWords announced, among many other things, that it was going to release a Compare tool for several verticals including the mortgage industry. Well, the mortgage rate comparison tool has finally been released into the wild. For now it is only live in California, but […]
Happy Thanksgiving!
We here at Baltzer Marketing would like to wish you a happy turkey day! We are thankful to our clients, our colleagues, the writers and speakers who have inspired us from a distance… and just for the fact that we are alive and free to enjoy the holidays with friends and loved ones. HAPPY THANKSGIVING!!!
Mobile PPC Spend Goes Up, Organic Visits Go Down
Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]
10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be […]
The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers. Sourced through Scoop.it from: searchengineland.com Display is set to surpass Search in terms of dollars spent next year. This is mainly because search is nearing a […]
FAQ: All About The New Google RankBrain Algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. Sourced through Scoop.it from: searchengineland.com Google has created a computer brain that can teach itself! How long before machines take over the world and eradicate us pesky humans once and for all? All […]