If you keep up with your website’s analytics, you may have noticed that you are getting more and more traffic from a thing called “DuckDuckGo.” Perhaps you are wondering if you should look into this mysterious search engine, and perhaps take advantage of this increasingly popular tool. So, let’s get into it! What is DuckDuckGo? […]
Should You Be Advertising On DuckDuckGo? Read More »
Here are some things that have been going on in the world of PPC, marketing, and business. Advertisers signal glimmers of optimism, start spending again Knock on wood, but it looks like the worst of the COVID-19 pandemic may be behind us. Many advertisers are turning their PPC campaigns back on or increasing spend. Is
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Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds a call to action button to your ad, which you can customize. When the user clicks the extension, they are taken to
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Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about scaling up your lead flow, and it can be difficult to decide how to go about it. So what’s an attorney to do?
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TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads (formerly known as AdWords) account? You’ve come to the right place! Adding shared negative keyword lists to your Google Ads account will help
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(“Check it Out!” is our series where we share awesome articles from the web along with our analysis and commentary. This one is about Google Analytics. It’s from 2015, but still extremely relevant.) Check it Out! 15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization Are you a small business owner?
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As a digital marketer, I love the fact that I can share real data with my legal clients. Impressions, click-through-rate, conversion rate – there’s no guessing involved. However, just knowing your own numbers is not enough. You want to know how you measure up to the competition. My clients often ask “what is a good
What is a Good Conversion Rate for Legal Landing Pages? Read More »
Note: This is a post by Danielle House, our resident landing page creator. — When it comes to PPC, no field is more competitive than the law vertical. In fact, some law-related keywords can apparently cost upwards of $1,000 per click (though we have never seen anything even remotely close to that). The point is,
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Welcome to the “Super 7”; seven articles to help inform and educate you about marketing, success, and PPC. This week we highlight articles about content curation, success habits, new AdWords features, and more! 1. How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online by Kevan Lee at Buffer This
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The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term) just to make decisions based on gut-instinct or emotion. We are all subject to cognitive biases which can cost us lots of money
When Should You A/B Test? Read More »