The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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Top Landing Page Optimizations for Maximum Conversions
We often talk about lead generation and getting potential clients to reach out to your law firm. While driving more visitors to your website is extremely important to grow your business, what…
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Should You Be Advertising On DuckDuckGo?
If you keep up with your website’s analytics, you may have noticed that you are getting more and more traffic from a thing called “DuckDuckGo.” Perhaps you are wondering if you should…
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Baltzer Marketing Roundup
Here are some things that have been going on in the world of PPC, marketing, and business. Advertisers signal glimmers of optimism, start spending again Knock on wood, but it looks like…
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New Google Ads Feature for Lawyers – Lead Forms
Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds…
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Why PPC Can be Perfect for Lawyers
Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about…
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State Name & Abbreviations – Negative Keyword Lists for Google Ads
TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads…
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Check it Out! – Awesome Google Analytics Tips
(“Check it Out!” is our series where we share awesome articles from the web along with our analysis and commentary. This one is about Google Analytics. It’s from 2015, but still extremely…
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What is a Good Conversion Rate for Legal Landing Pages?
As a digital marketer, I love the fact that I can share real data with my legal clients. Impressions, click-through-rate, conversion rate – there’s no guessing involved. However, just knowing your own…
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7 Critical Elements of a Successful Law Firm Landing Page
Note: This is a post by Danielle House, our resident landing page creator. — When it comes to PPC, no field is more competitive than the law vertical. In fact, some law-related…
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Marketing Article Roundup – The Super 7
Welcome to the “Super 7”; seven articles to help inform and educate you about marketing, success, and PPC. This week we highlight articles about content curation, success habits, new AdWords features, and more!…
The Law Firm Marketing Memo
One email a month on what is working in legal marketing
We read the legal marketing coverage so you do not have to, then send the few things worth your time and what each one means for your firm.