The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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Does PPC Work for Law Firms? Yes (If Done Correctly)
Whether you are brand new to PPC marketing or currently running ad campaigns, it’s important to know what you are investing your money into is creating a positive return on investment. We…
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Why Your Lead Response Times Could Be Costing You Money
When “Speak with a Lawyer Today” Doesn’t Happen Imagine you have made the difficult decision to leave your spouse after many years of marriage. You have so much to consider from the…
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What the FLoC? The End of Google Remarketing
Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a…
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Why Hire a PPC Agency
5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending…
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Top Landing Page Optimizations for Maximum Conversions
We often talk about lead generation and getting potential clients to reach out to your law firm. While driving more visitors to your website is extremely important to grow your business, what…
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Should You Be Advertising On DuckDuckGo?
If you keep up with your website’s analytics, you may have noticed that you are getting more and more traffic from a thing called “DuckDuckGo.” Perhaps you are wondering if you should…
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Baltzer Marketing Roundup
Here are some things that have been going on in the world of PPC, marketing, and business. Advertisers signal glimmers of optimism, start spending again Knock on wood, but it looks like…
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New Google Ads Feature for Lawyers – Lead Forms
Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds…
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Why PPC Can be Perfect for Lawyers
Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about…
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State Name & Abbreviations – Negative Keyword Lists for Google Ads
TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent