In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that […]
What are the best practices for managing multiple, large AdWords accounts? (Quora)
A Quora user recently asked “What are the best practices for managing multiple, large AdWords accounts?” Here’s 4 quick tips that I gave. Look into a third party SEM management tool like Acquisio. Acquisio allows me to manage Bing and AdWords from the same interface. It also allows me to create awesome reports. And last […]
An 18-Minute Plan for Managing Your Day
Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my computer, and checked my email. Two hours later, after fighting several fires, solving other people’s problems, and dealing with whatever happened to be […]
SIC 2014 Recap & Takeaways
On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design industries came together for a two day conference jam packed with great speakers and great parties. With so many speakers giving presentations simultaneously, […]
The CMO’s Guide to Programmatic Buying
Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to […]
Antilogs: How To Draw The Right Lesson Learned – swombat.com on startups
Source: swombat.com In this article, Salim Virani talks about how people confuse data with logic when evaluating an idea or business model. For instance, one might say “Alta Vista failed; therefore internet search is not a viable business model”. Yikes! Just because a business model didn’t work for one company doesn’t mean it’s a bad […]
Block semalt.com From Google Analytics In 2 Minutes
Note: I’ve heard from a couple of people that semalt was still showing up after implementing this. I recommend that you follow the directions in this post, then set up a filter that will specifically block the semalt domain using the instructions found here. -ed. You know what’s really annoying? Having your Google Analytics reports skewed […]
The HAWT 11 SEM Articles Of The Week! (7/17/14)
Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube with a cold 6-pack of PBR like the hillbilly that I am. But let’s try to keep it professional here and talk about […]
When It Comes to Attribution, Customers Count – Think Insights – Google
See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with customers if they adopt a holistic approach to attribution. Brent Baltzer‘s insight: I think we can all agree that last-click attribution is pretty […]
4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get […]