Let’s face it. Networking has a bad rap. The mere mention of it can make the palms sweaty and the brow furrow. Forced small talk, pointless exchanges Sourced through Scoop.it from: www.linkedin.com Networking. It’s so crucial, but it can be so… annoying. Networking is a skill like any other, and it takes practice to get […]
Digital Marketing Roundup, Yeehaw!
Welcome to the Baltzer Marketing roundup of some the the articles we’ve found most useful recently. We hope you find them helpful and educational! How to write the perfect task to move work forward This article is about how to write and assign the perfect task. As a manager (or with yourself), it’s important to […]
How to write the perfect task to move work forward
This approach helps you overcome procrastination, and ultimately gives you the clarity and direction you need to move your projects forward quickly. Sourced through Scoop.it from: blog.asana.com (This post is about the article found here.) The ability to assign tasks correctly is paramount, whether you are creating to-do’s for yourself or delegating. (“Paramount” is my […]
New AdWords Compare Mortgages Ad Format
In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that […]
What are the best practices for managing multiple, large AdWords accounts? (Quora)
A Quora user recently asked “What are the best practices for managing multiple, large AdWords accounts?” Here’s 4 quick tips that I gave. Look into a third party SEM management tool like Acquisio. Acquisio allows me to manage Bing and AdWords from the same interface. It also allows me to create awesome reports. And last […]
An 18-Minute Plan for Managing Your Day
Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my computer, and checked my email. Two hours later, after fighting several fires, solving other people’s problems, and dealing with whatever happened to be […]
SIC 2014 Recap & Takeaways
On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design industries came together for a two day conference jam packed with great speakers and great parties. With so many speakers giving presentations simultaneously, […]
The CMO’s Guide to Programmatic Buying
Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to […]
Antilogs: How To Draw The Right Lesson Learned – swombat.com on startups
Source: swombat.com In this article, Salim Virani talks about how people confuse data with logic when evaluating an idea or business model. For instance, one might say “Alta Vista failed; therefore internet search is not a viable business model”. Yikes! Just because a business model didn’t work for one company doesn’t mean it’s a bad […]
Block semalt.com From Google Analytics In 2 Minutes
Note: I’ve heard from a couple of people that semalt was still showing up after implementing this. I recommend that you follow the directions in this post, then set up a filter that will specifically block the semalt domain using the instructions found here. -ed. You know what’s really annoying? Having your Google Analytics reports skewed […]