The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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Check it Out! – Awesome Google Analytics Tips
(“Check it Out!” is our series where we share awesome articles from the web along with our analysis and commentary. This one is about Google Analytics. It’s from 2015, but still extremely…
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What is a Good Conversion Rate for Legal Landing Pages?
As a digital marketer, I love the fact that I can share real data with my legal clients. Impressions, click-through-rate, conversion rate – there’s no guessing involved. However, just knowing your own…
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7 Critical Elements of a Successful Law Firm Landing Page
Note: This is a post by Danielle House, our resident landing page creator. — When it comes to PPC, no field is more competitive than the law vertical. In fact, some law-related…
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Marketing Article Roundup – The Super 7
Welcome to the “Super 7”; seven articles to help inform and educate you about marketing, success, and PPC. This week we highlight articles about content curation, success habits, new AdWords features, and more!…
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When Should You A/B Test?
The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term)…
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Turbo-Charge Your Marketing With These 355+ Power Words
Sourced through Scoop.it from: sumome.com Power words – they invoke emotion and trigger curiosity. It seems these words have been mastered by the click-bait cognoscenti. I think there are power words…
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Google Introduces Compare for U.S. mortgages
Sourced through Scoop.it from: adwords.blogspot.co.uk During its last annual Livestream AdWords announced, among many other things, that it was going to release a Compare tool for several verticals including the mortgage…
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Happy Thanksgiving!
We here at Baltzer Marketing would like to wish you a happy turkey day! We are thankful to our clients, our colleagues, the writers and speakers who have inspired us from a…
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Mobile PPC Spend Goes Up, Organic Visits Go Down
Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google…
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10 Ways to Succeed with Google Call-Only Campaigns
Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent