The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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When It Comes to Attribution, Customers Count – Think Insights – Google
See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with…
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4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the…
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The Ultimate Guide to Google AdWords Conversion Types
See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your…
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Hack Yourself: Get Better & Faster at Routine Tasks – Add3.com
See on Scoop.it – PPC News, Commentary & Articles Learn how to increase your productivity with this step by step guide by Brent Baltzer, utilizing KanbanFlow & Trackthisforme. Brent Baltzer‘s insight: Use…
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AdWords Conversion Tracking: BIG Changes.
See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s…
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SCHEME: The Easy Acronym For Pitching Branded PPC | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around…
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Frequency Capping on the Google Display Network with Confidence – YouTube
See on Scoop.it – PPC News, Commentary & Articles Through a quick pivot table, PPC Managers can set their frequency capping with confidence. Brent Baltzer‘s insight: A great tutorial on making a…
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5 Metrics I Use to Measure Account Success | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing Brent…
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A Perfect Account Structure: Fact or Unicorn? | PPC Hero®
See on Scoop.it – PPC News & Commentary (AdWords, Bing, & More!) We’ve been working on account structure best practices. It seems there are a number of different methods that different people…
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The Hot 11 Search Engine Marketing Articles of the Week 8/30/13 – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Welcome to another edition of the Hot 11! Summer is winding down and as fall approaches a certain question come…
The Law Firm Marketing Memo
One email a month on what is working in legal marketing
We read the legal marketing coverage so you do not have to, then send the few things worth your time and what each one means for your firm.