The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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The CMO’s Guide to Programmatic Buying
Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound…
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Antilogs: How To Draw The Right Lesson Learned – swombat.com on startups
Source: swombat.com In this article, Salim Virani talks about how people confuse data with logic when evaluating an idea or business model. For instance, one might say “Alta Vista failed; therefore internet search…
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Block semalt.com From Google Analytics In 2 Minutes
Note: I’ve heard from a couple of people that semalt was still showing up after implementing this. I recommend that you follow the directions in this post, then set up a filter that…
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The HAWT 11 SEM Articles Of The Week! (7/17/14)
Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube…
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When It Comes to Attribution, Customers Count – Think Insights – Google
See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with…
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4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the…
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The Ultimate Guide to Google AdWords Conversion Types
See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your…
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Hack Yourself: Get Better & Faster at Routine Tasks – Add3.com
See on Scoop.it – PPC News, Commentary & Articles Learn how to increase your productivity with this step by step guide by Brent Baltzer, utilizing KanbanFlow & Trackthisforme. Brent Baltzer‘s insight: Use…
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AdWords Conversion Tracking: BIG Changes.
See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s…
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SCHEME: The Easy Acronym For Pitching Branded PPC | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent