The blog
Legal marketing insights for firms that want to grow.
What we are seeing in search, ads, and AI answers for law firms, written for the owner or managing partner responsible for where the next case comes from.
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Frequency Capping on the Google Display Network with Confidence – YouTube
See on Scoop.it – PPC News, Commentary & Articles Through a quick pivot table, PPC Managers can set their frequency capping with confidence. Brent Baltzer‘s insight: A great tutorial on making a…
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5 Metrics I Use to Measure Account Success | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing Brent…
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A Perfect Account Structure: Fact or Unicorn? | PPC Hero®
See on Scoop.it – PPC News & Commentary (AdWords, Bing, & More!) We’ve been working on account structure best practices. It seems there are a number of different methods that different people…
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The Hot 11 Search Engine Marketing Articles of the Week 8/30/13 – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Welcome to another edition of the Hot 11! Summer is winding down and as fall approaches a certain question come…
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The Hot 11 Search Engine Marketing Articles of the Week 8/23/13 – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Welcome to another edition of the Amplify Hot 11! We’ve got some good ones for you this week! 1 Amazing…
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The Hot 11 Search Engine Marketing Articles of the Week 8/2/2013 – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Welcome to the Amplify Interactive Hot 11 Search Engine Marketing Article Roundup for the first week of August! We’ve rounded…
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The Hot 11 Search Engine Marketing Articles of the Week! 7/12/13 – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! It’s summer and it’s hot outside. Sit down and cool down with a nice cup of Amplify Interactive’s Hot 11…
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Amplify Interactive’s Hot 11 SEM Articles of the Week! 6/28/13 – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Here at Amplify Interactive we like to go the extra mile, so instead of giving you a top 10…
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The Top Amplify Interactive Articles of the Year (So Far)! – Amplify Interactive
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! It’s been a busy year on the content creation front here at Amplify Interactive. We’ve been averaging two posts per…
The Law Firm Marketing Memo
I’ve been marketing law firms since 2014. Along the way, I’ve learned a few things. Some of them go against the usual marketing advice, and some might surprise you.
Once a month, I’ll share what I’ve learned, what I’m seeing, and what I think law firms should be paying attention to.
– Brent