Answer by Brent Baltzer:
Here’s some ways:
- use relevant existing hashtags (geographic/psychographic targeting)
- comment on other photos with hashtags relevant to your biz
- create your own hashtags for your fans to use (based around a particular campaign or just your business)
- do some market research; find out what your target demographics are posting and liking
- post your photos across your other social media channels
- aggregate your photos with all your other social media stuff and display it on your website so people can discover and engage with all of your stuff from one place
- Put the Instagram follow button on your website
- Display your Instagram feed at live events and have attendees participate using an event-specific hashtag
These are just some of the ways brands can use Instagram to connect. For a much more thorough treatment of the subject, see this link: 7 Tips for Growing your Business Exposure on Instagram
