Marketing

AI browser wars

Friday Roundup: Law Firm Marketing, Climate Commitment & the AI Search Revolution

Leave a Comment / Roundup /

Halloween is almost here, and honestly, there’s plenty to be spooked about in the digital marketing world. Just this week, I heard about someone getting their account totally messed up after a Google rep reached out, convinced them to switch their campaigns to AI Max, and then their results tanked overnight. Makes me wonder: Should […]

Friday Roundup: Law Firm Marketing, Climate Commitment & the AI Search Revolution Read More »

happy lawyer looking at positive marketing results on computer

Why Google Ads Are the Fastest Way to Generate Local Leads for Law Firms

Leave a Comment / Google Ads /

If you’re a law firm owner wondering what the fastest way to get more local leads is, you’re not alone. It’s a question I’ve been hearing for over a decade. Since 2014, my team and I have worked exclusively with law firms, and one thing hasn’t changed: when you need the phone to ring now,

Why Google Ads Are the Fastest Way to Generate Local Leads for Law Firms Read More »

Family Law PPC: Why Most Fail and How to Succeed

Family Law PPC: Why Most Fail and How to Succeed

Leave a Comment / PPC /

To be honest, most small and medium-sized family law firms fail when trying to get clients from Google Ads. Here’s why: Family law cases are inherently emotional and complex, yet many firms approach pay-per-click with a one-size-fits-all strategy that just doesn’t work. Between skyrocketing costs, mismanaged budgets, poor targeting, and a failure to address the

Family Law PPC: Why Most Fail and How to Succeed Read More »

Google Maps Now Features Local Services Ads for Law Firms

Google Maps Now Features Local Services Ads for Lawyers

Leave a Comment / PPC /

Google has just unveiled a major update for local businesses: Local Services Ads for lawyers (LSA) are now integrated with the iOS version of Google Maps. This new feature promises to help law firms generate more leads directly from the popular navigation app, offering a powerful new channel for visibility. Implications for Law Firms This

Google Maps Now Features Local Services Ads for Lawyers Read More »

How to Add Negative Keywords to Performance Max

How to Add Negative Keywords to a Performance Max Campaign

Leave a Comment / Google Ads, PPC /

Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right

How to Add Negative Keywords to a Performance Max Campaign Read More »

Handling the Price Question at Your Law Firm

The Price Question – How to Handle It On the Phone

Leave a Comment / Marketing, Sales /

Marketing a law firm comes with many challenges. One of the most often overlooked aspects, yet one of the most important, is the initial phone intake process. This first point of contact can render your other marketing efforts moot if done incorrectly. Your phone intake staff needs to be equipped to handle the common roadblocks

The Price Question – How to Handle It On the Phone Read More »

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

Leave a Comment / Google Ads, PPC /

In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out Read More »