Google fills its ads platform with advice, but every recommendation serves Google first. Three things from this month, plus what I do about them.
Google Ads Is Not Your Advisor. Google Ads Is the Counterparty. Read More »
Halloween is almost here, and honestly, there’s plenty to be spooked about in the digital marketing world. Just this week, I heard about someone getting their account totally messed up after a Google rep reached out, convinced them to switch their campaigns to AI Max, and then their results tanked overnight. Makes me wonder: Should
Friday Roundup: Law Firm Marketing, Climate Commitment & the AI Search Revolution Read More »
If you’re a law firm owner wondering what the fastest way to get more local leads is, you’re not alone. It’s a question I’ve been hearing for over a decade. Since 2014, my team and I have worked exclusively with law firms, and one thing hasn’t changed: when you need the phone to ring now,
Why Google Ads Are the Fastest Way to Generate Local Leads for Law Firms Read More »
To be honest, most small and medium-sized family law firms fail when trying to get clients from Google Ads. Here’s why: Family law cases are inherently emotional and complex, yet many firms approach pay-per-click with a one-size-fits-all strategy that just doesn’t work. Between skyrocketing costs, mismanaged budgets, poor targeting, and a failure to address the
Family Law PPC: Why Most Fail and How to Succeed Read More »
Google has just unveiled a major update for local businesses: Local Services Ads for lawyers (LSA) are now integrated with the iOS version of Google Maps. This new feature promises to help law firms generate more leads directly from the popular navigation app, offering a powerful new channel for visibility. Implications for Law Firms This
Google Maps Now Features Local Services Ads for Lawyers Read More »
Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right
How to Add Negative Keywords to a Performance Max Campaign Read More »
Marketing a law firm comes with many challenges. One of the most often overlooked aspects, yet one of the most important, is the initial phone intake process. This first point of contact can render your other marketing efforts moot if done incorrectly. Your phone intake staff needs to be equipped to handle the common roadblocks
The Price Question – How to Handle It On the Phone Read More »
In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can
Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out Read More »
If you have dipped your toe into the world of Google Ads, you may have heard the term “Quality Score.” It’s a piece of marketing jargon that can make your eyes glaze over if you are not an active PPC manager. However, if you are paying people to run Google Ads for you, Quality Score
Google Ads Quality Score – What Business Owners Need to Know Read More »
Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads. With pay-per-click you can reach people who are
How Long Does Google Ads Take to be Profitable? Read More »