If you’re a law firm owner wondering what the fastest way to get more local leads is, you’re not alone. It’s a question I’ve been hearing for over a decade. Since 2014, my team and I have worked exclusively with law firms, and one thing hasn’t changed: when you need the phone to ring now, […]
Why Google Ads Are the Fastest Way to Generate Local Leads for Law Firms Read More »
Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right
How to Add Negative Keywords to a Performance Max Campaign Read More »
In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can
Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out Read More »
If you have dipped your toe into the world of Google Ads, you may have heard the term “Quality Score.” It’s a piece of marketing jargon that can make your eyes glaze over if you are not an active PPC manager. However, if you are paying people to run Google Ads for you, Quality Score
Google Ads Quality Score – What Business Owners Need to Know Read More »