Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]
Mobile PPC Spend Goes Up, Organic Visits Go Down Read More »
Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be
10 Ways to Succeed with Google Call-Only Campaigns Read More »
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers. Sourced through Scoop.it from: searchengineland.com Display is set to surpass Search in terms of dollars spent next year. This is mainly because search is nearing a
The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US Read More »
In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that
New AdWords Compare Mortgages Ad Format Read More »
A Quora user recently asked “What are the best practices for managing multiple, large AdWords accounts?” Here’s 4 quick tips that I gave. Look into a third party SEM management tool like Acquisio. Acquisio allows me to manage Bing and AdWords from the same interface. It also allows me to create awesome reports. And last
What are the best practices for managing multiple, large AdWords accounts? (Quora) Read More »
Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube with a cold 6-pack of PBR like the hillbilly that I am. But let’s try to keep it professional here and talk about
The HAWT 11 SEM Articles Of The Week! (7/17/14) Read More »
See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with customers if they adopt a holistic approach to attribution. Brent Baltzer‘s insight: I think we can all agree that last-click attribution is pretty
When It Comes to Attribution, Customers Count – Think Insights – Google Read More »
See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get
4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero® Read More »
See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Brent Baltzer‘s insight: This is
The Ultimate Guide to Google AdWords Conversion Types Read More »
See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s insight: Great explanation of the new "Converted Clicks" function in AdWords. See on www.lunametrics.com
AdWords Conversion Tracking: BIG Changes. Read More »