Whether you are brand new to PPC marketing or currently running ad campaigns, it’s important to know what you are investing your money into is creating a positive return on investment. We will discuss everything you need to know about PPC, how it differs from SEO, why both can work for law firms, and how […]
Does PPC Work for Law Firms? Yes (If Done Correctly) Read More »
Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block
What the FLoC? The End of Google Remarketing Read More »
5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes
Why Hire a PPC Agency Read More »
We often talk about lead generation and getting potential clients to reach out to your law firm. While driving more visitors to your website is extremely important to grow your business, what happens after a potential client lands on your website and contacts you is equally as important, if not more so. To maximize conversions
Top Landing Page Optimizations for Maximum Conversions Read More »
If you keep up with your website’s analytics, you may have noticed that you are getting more and more traffic from a thing called “DuckDuckGo.” Perhaps you are wondering if you should look into this mysterious search engine, and perhaps take advantage of this increasingly popular tool. So, let’s get into it! What is DuckDuckGo?
Should You Be Advertising On DuckDuckGo? Read More »
Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds a call to action button to your ad, which you can customize. When the user clicks the extension, they are taken to
New Google Ads Feature for Lawyers – Lead Forms Read More »
Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about scaling up your lead flow, and it can be difficult to decide how to go about it. So what’s an attorney to do?
Why PPC Can be Perfect for Lawyers Read More »
TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads (formerly known as AdWords) account? You’ve come to the right place! Adding shared negative keyword lists to your Google Ads account will help
State Name & Abbreviations – Negative Keyword Lists for Google Ads Read More »
The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term) just to make decisions based on gut-instinct or emotion. We are all subject to cognitive biases which can cost us lots of money
When Should You A/B Test? Read More »
Sourced through Scoop.it from: adwords.blogspot.co.uk During its last annual Livestream AdWords announced, among many other things, that it was going to release a Compare tool for several verticals including the mortgage industry. Well, the mortgage rate comparison tool has finally been released into the wild. For now it is only live in California, but
Google Introduces Compare for U.S. mortgages Read More »