Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be […]
10 Ways to Succeed with Google Call-Only Campaigns Read More »
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers. Sourced through Scoop.it from: searchengineland.com Display is set to surpass Search in terms of dollars spent next year. This is mainly because search is nearing a
The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US Read More »
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. Sourced through Scoop.it from: searchengineland.com Google has created a computer brain that can teach itself! How long before machines take over the world and eradicate us pesky humans once and for all? All
FAQ: All About The New Google RankBrain Algorithm Read More »
Sourced through Scoop.it from: supermetrics.com Important note: In the time since this post was published, Supermetrics decided to stop sharing all data except for Google Analytics on the free plan. So now (as of 1/13/2016) you have to pay $49/month to get this data. Still, it’s a good deal if you don’t have another solution for
Create Your Own Free Custom Digital Marketing Dashboard Read More »
Let’s face it. Networking has a bad rap. The mere mention of it can make the palms sweaty and the brow furrow. Forced small talk, pointless exchanges Sourced through Scoop.it from: www.linkedin.com Networking. It’s so crucial, but it can be so… annoying. Networking is a skill like any other, and it takes practice to get
The Four Essential Mindsets of Networking | Brent Baltzer | LinkedIn Read More »
Welcome to the Baltzer Marketing roundup of some the the articles we’ve found most useful recently. We hope you find them helpful and educational! How to write the perfect task to move work forward This article is about how to write and assign the perfect task. As a manager (or with yourself), it’s important to
Digital Marketing Roundup, Yeehaw! Read More »
In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that
New AdWords Compare Mortgages Ad Format Read More »
A Quora user recently asked “What are the best practices for managing multiple, large AdWords accounts?” Here’s 4 quick tips that I gave. Look into a third party SEM management tool like Acquisio. Acquisio allows me to manage Bing and AdWords from the same interface. It also allows me to create awesome reports. And last
What are the best practices for managing multiple, large AdWords accounts? (Quora) Read More »
On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design industries came together for a two day conference jam packed with great speakers and great parties. With so many speakers giving presentations simultaneously,
SIC 2014 Recap & Takeaways Read More »
Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to
The CMO’s Guide to Programmatic Buying Read More »