Custom · Built for Your Ideal Clients · Yours to Keep
Law Firm Website Design.
People find out about your firm through ads, search, social, and referrals. Then they look you up by name, and the website is what comes up. That is the first real look at the firm, so the site has to speak to the clients you want and make a good impression.
We have specialized in law firm marketing since 2014.
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Google Partner and Microsoft Advertising Certified Professional.
Your Website Is a Hub
Most potential clients visit your website before contacting you, whether they found you through Google, an ad, social media, an AI answer, or a referral.
Someone who gets your name from a friend still looks you up before calling, and someone who clicks an ad still reads a page or two first. They decide on the website whether your firm is the one to call.
We Design Your Website to Attract Your Ideal Clients
Everything on your website should be designed to attract the clients you want. So we start by working with you to get clear on exactly who those clients are.
An ideal client profile, or ICP, is a written description of the client you most want for a particular service. It covers their situation, what is at stake, what concerns them, and what affects their choice of attorney.
We develop an ICP with you for each service you want to grow. It is a strategic deliverable your firm receives.
Two people who need the same kind of lawyer can still have different problems and different needs.
We use the ICPs to decide what each page should say, which questions it should answer, and what information matters most to those clients. We use the same ICPs for content, SEO, advertising, and intake.
What a Law Firm Website Project Includes
Ideal client profiles. A formal ICP developed with your firm for each service you want to grow.
Site architecture. Clear navigation, focused service pages, and a direct path to contact.
Content development. We develop the website content in plain English. Your attorneys provide the legal substance and approve it before publication.
Design and development. A site that loads quickly, works well on phones, and is built with accessibility in mind.
Conversion. Visible phone numbers, short forms, online booking, and clear calls to action.
SEO foundations. Titles, headings, internal links, and redirects that preserve valuable existing pages.
Launch and maintenance. Pre-launch testing, backups, software updates, and ongoing maintenance.
Some firms need a complete rebuild. Others need better content, structure, or design on the site they already have. We review the current website before recommending the scope.
If we also handle your SEO or advertising, we use what we learn from those campaigns to improve the website.
If you want us to handle more than the website, our outsourced marketing department brings your marketing together with one point of contact.
Book a discovery call and let’s talk about what you need from your website.
You Own the Website
We build your site on WordPress. You own the website, its content, and the domain, and if you ever leave Baltzer Marketing, the website goes with you.
Rated by the law firm owners we work with
Questions About Law Firm Website Design
How long does a law firm website take?
A focused site can be completed in about a week. A larger site with many services may take one to three months, depending largely on the review process.
Will a redesign hurt our current rankings?
It can if existing URLs and valuable content are discarded. We preserve useful content and redirect old URLs during the transition.
Can you work with our existing website?
Yes, when the platform and underlying site are sound. We may recommend improving the existing site instead of rebuilding it.
Build a Better Website for Your Law Firm
We will look at what the site has to do for the clients you want.