Marketing by practice area
Marketing built around how the clients in your practice area search for and choose a law firm.
Clients in every practice area search and hire on a different timeline, with different problems, different questions, and different pain points. The urgency, searches, and case economics of your market determine where your budget goes.
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Marketing Customized for Your Practice Area
Your marketing plan should match the nuances of how your specific potential clients search for and choose a law firm. Each page below covers how people in that practice area look for a lawyer, and what that means for where your budget goes.
Personal injury lawyer marketing
Somebody gets hurt, somebody reaches for a phone, and the firm that shows up on the first page of results gets the call.
Family law firm marketing
Someone thinking about divorce may research for weeks before saying the word out loud, and the firm present through that research is the one they call.
Bankruptcy attorney marketing
People hire a bankruptcy lawyer at the end of a long private struggle with debt, and most of them research online for weeks before they call anyone.
Estate planning attorney marketing
Estate planning is the one legal service nobody needs this week, until a death in the family turns the same practice area into an emergency.
Criminal defense attorney marketing
When someone gets arrested, the search for a lawyer starts within hours, on a phone, and the person typing is often a spouse or a parent.
Employment lawyer marketing
The person an employment law firm needs to reach is searching scared, on a personal phone, often while still working for the employer they may end up suing.
Immigration lawyer marketing
The person looking for an immigration lawyer might be searching in Spanish, Hindi, or Mandarin, from your city or from another continent.
Don’t see your practice area?
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See What Would Grow Your Firm Fastest
We will look at your market and which work would produce cases first.