Brent Baltzer

See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with customers if they adopt a holistic approach to attribution. Brent Baltzer‘s insight: I think we can all agree that last-click attribution is pretty […]

See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get

See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Brent Baltzer‘s insight: This is

See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s insight: Great explanation of the new "Converted Clicks" function in AdWords. See on www.lunametrics.com

See on Scoop.it – PPC News, Commentary & Articles We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I p Brent Baltzer‘s insight: "Why should we bid on our own brand name? Aren’t we just wasting money when people

See on Scoop.it – PPC News, Commentary & Articles Through a quick pivot table, PPC Managers can set their frequency capping with confidence. Brent Baltzer‘s insight: A great tutorial on making a quick pivot table to help you set display frequency capping based on the data. From PPC Hero. See on www.youtube.com

See on Scoop.it – PPC News, Commentary & Articles The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing Brent Baltzer‘s insight: Good article on PPC KPI’s, but I’d like to see a deeper dive on "Segmentation Metrics". See on www.ppchero.com

See on Scoop.it – PPC News & Commentary (AdWords, Bing, & More!) We’ve been working on account structure best practices. It seems there are a number of different methods that different people in the office swear by, so it was a bit of a heated debate when we finally decided to tackle it.   Brent