See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get […]
4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero® Read More »
See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Brent Baltzer‘s insight: This is
The Ultimate Guide to Google AdWords Conversion Types Read More »
See on Scoop.it – PPC News, Commentary & Articles Learn how to increase your productivity with this step by step guide by Brent Baltzer, utilizing KanbanFlow & Trackthisforme. Brent Baltzer‘s insight: Use this step by step guide to get faster and better at routine tasks! See on www.add3.com
Hack Yourself: Get Better & Faster at Routine Tasks – Add3.com Read More »
See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s insight: Great explanation of the new "Converted Clicks" function in AdWords. See on www.lunametrics.com
AdWords Conversion Tracking: BIG Changes. Read More »
See on Scoop.it – PPC News, Commentary & Articles We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I p Brent Baltzer‘s insight: "Why should we bid on our own brand name? Aren’t we just wasting money when people
SCHEME: The Easy Acronym For Pitching Branded PPC | PPC Hero® Read More »
See on Scoop.it – PPC News, Commentary & Articles Through a quick pivot table, PPC Managers can set their frequency capping with confidence. Brent Baltzer‘s insight: A great tutorial on making a quick pivot table to help you set display frequency capping based on the data. From PPC Hero. See on www.youtube.com
Frequency Capping on the Google Display Network with Confidence – YouTube Read More »
See on Scoop.it – PPC News, Commentary & Articles The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing Brent Baltzer‘s insight: Good article on PPC KPI’s, but I’d like to see a deeper dive on "Segmentation Metrics". See on www.ppchero.com
5 Metrics I Use to Measure Account Success | PPC Hero® Read More »
See on Scoop.it – PPC News & Commentary (AdWords, Bing, & More!) We’ve been working on account structure best practices. It seems there are a number of different methods that different people in the office swear by, so it was a bit of a heated debate when we finally decided to tackle it. Brent
A Perfect Account Structure: Fact or Unicorn? | PPC Hero® Read More »
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Welcome to another edition of the Hot 11! Summer is winding down and as fall approaches a certain question come to mind which is… ARE YOU READY FOR SOME Brent Baltzer – Portland‘s insight: Check out my latest search engine marketing roundup from
The Hot 11 Search Engine Marketing Articles of the Week 8/30/13 – Amplify Interactive Read More »
See on Scoop.it – Digital Marketing, SEO, Social Media Marketing, and More! Welcome to another edition of the Amplify Hot 11! We’ve got some good ones for you this week! 1 Amazing Correlation Between Google +1s and Higher Search Brent Baltzer – Portland‘s insight: My latest roundup! The best in SEO, PPC, SEM and more!
The Hot 11 Search Engine Marketing Articles of the Week 8/23/13 – Amplify Interactive Read More »