Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes you make can impact each of these metrics. Minor changes can have huge impacts which ultimately affect how much you pay per click. Our agency takes the guesswork out of the terminology and provides new clients with a terminology cheat sheet and include a key within our reports.

You know what services you provide to your clients, so finding the right keywords isn’t that complicated, right? It’s not quite that simple. With PPC, there are different match types and various other factors to consider when choosing the right keywords. Pick the wrong match type and your client may not see your ad. Have too many keywords in an ad group and your quality scores may suffer. We continuously monitor your account to make sure the keywords are generating leads and remove those that are not. We regularly perform keyword research to expand keywords and remove irrelevant search queries.

Setting up a brand-new campaign can be complicated. You know the services you want to advertise, who you want to advertise to, and where you want your ads to show.  You still need to know what bidding strategy to use, how to track conversions (aka leads), ad rotations, and if you should use dynamic search ads. All we need to know is what services to advertise, who your ideal client is, and how much you want to spend. We take care of the rest and handle all aspects of building a new campaign, so you have nothing to worry about.

You have a campaign set up and ads are running, but you are not seeing conversions (aka leads) and you do not know why. The first thing to consider is if you have conversion tracking set up properly. Tracking conversions is complex and takes technical expertise to make sure you are capturing the correct data. After that, you would want to check click-through-rates, landing page experience, and ad relevance. You can identify potential problems, but you would need to know what do to fix it. Sure, you could search online for how to improve CTR or landing page experience, but you likely do not have time for that. Our PPC agency strives for high conversion rates, so that you get more leads. We work with you and your web developers to ensure that once someone clicks on your ad, they are more likely to become a lead when they get to your website.

And last but not least, your time is better spent on something else. Think about how much time your law firm spends reviewing and optimizing campaigns. Now think about what else you could do with that time to grow your business. Your business is your bread and butter. Wouldn’t you rather spend time deepening client relationships, networking, and creating new blog & video content? Our PPC Agency gives you the freedom to not worry about generating new leads and focus on what matters to you most.