Sourced through Scoop.it from: sumome.com
Power words – they invoke emotion and trigger curiosity. It seems these words have been mastered by the click-bait cognoscenti. I think there are power words here that could work for almost any business. How about this headline for a divorce lawyer: “Effortless, Stupid Simple Divorce”. Might catch the eye of someone in the market for a DIY type divorce. How about this for a DUI lawyer: “Iron-Clad DUI Defense”. The term “iron-clad” denotes authority.
I think this list will be a great resource when trying to come up with marketing copy. I know I’m bookmarking it for writing PPC ads.