Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why.
This is a great primer guide for conversion types in AdWords. One of the biggest pain-points I have as a PPC Account Manager is showing clients how important "assists" are in paid search. A user may find your company through a query for which you have no organic presence. Then they later convert using a branded search or by entering your URL directly.
Showing your client how certain keywords gave you assists can help you demonstrate the true value you are providing as a PPC manager.
See on searchenginewatch.com