Why Hire a PPC Agency

5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes […]

Google Ads Lead Extension

New Google Ads Feature for Lawyers – Lead Forms

Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds a call to action button to your ad, which you can customize.   When the user clicks the extension, they are taken to […]

Why PPC can be perfect for lawyers

Why PPC Can be Perfect for Lawyers

Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about scaling up your lead flow, and it can be difficult to decide how to go about it. So what’s an attorney to do? […]

piggy-bank

State Name & Abbreviations – Negative Keyword Lists for Google Ads

TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads (formerly known as AdWords) account? You’ve come to the right place! Adding shared negative keyword lists to your Google Ads account will help […]