We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I p
"Why should we bid on our own brand name? Aren’t we just wasting money when people would click our organic result anyways?" As an SEM Account Manager, this is a question I’ve heard many times. Here’s a "cheat sheet" of reasons that brands should bid on their own name when it comes to PPC.
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