Marketing Article Roundup – The Super 7

Welcome to the “Super 7”; seven articles to help inform and educate you about marketing, success, and PPC. This week we highlight articles about content curation, success habits, new AdWords features, and more!

1. How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

by Kevan Lee at Buffer

This is a fantastic, inspiring, and in-depth article about the how’s and why’s of curating content. In fact, this article is what inspired me to write the roundup you are reading right now! The author shares a ton of great information about different processes and tools to help get you organized and efficient when it comes to content curation. He also shares a list of people who are great at content curation. Check it out if you’re interested in content curation as a way to build authority, gain influence, and as a way to get more value out of the content you consume.

2. The 7 Habits of Highly Effective People by Stephen R. Covey – Book Review

by Noah Kagan at OkDork

What one thing could you do (you aren’t doing now) that if you did on a regular basis, would make a tremendous positive difference in your personal or business life? This is the kind of question we should be asking ourselves on a regular basis (in my opinion). The 7 Habits of Highly Effective People played a big part in shaping my worldview when I read it many years ago, and it was great to read this article and get a quick refresher on the concepts.

But the main reason I’m sharing this article is that I think that writing a book review such as this is an excellent way to help you understand and retain the concepts of a book. It’s also a way to leverage the time spent reading a book into a piece of content for marketing purposes! Why not kill two birds with one stone?

3. How to Become a Marketer Who’s Obsessed with Metrics

by Neil Patel at Quicksprout

If you are involved in the world of Internet marketing, metrics are one of the single most important things you can learn, understand, interpret, and act on. Establishing specific KPI’s is one of the most valuable things you can do for your business. In this article, Neil Patel goes over some of the most important metrics you should be tracking in your online marketing.

4. The Top 16 Free Digital Marketing Tools To Help Identify & Reach Your Customers

by Jordan Frank at SEER Interactive

If you want to stand out amongst the masses on the internet, you need to create content that resonates with your target audience. These tools help you do just that. If you check out just one tool in this list, check out AnswerThePublic. Enter a keyword having to do with your business (and make sure you search in the US if you are in the US). You will instantly have a big list of questions that your potential customers are asking. Now go and create content that answers those questions!

5. NEW in AdWords: Demographic Targeting for Search Campaigns

by Mark Irvine at Wordstream

This is big time. AdWords is getting the ability to target based on demographics on the search network. This feature is slowly being rolled out to all accounts, but it looks like we’re going to get the ability to get data and target based on age and gender IN THE SEARCH NETWORK!

There are so many use cases for this feature. If you’re a divorce law firm, you can set up separate ad groups for men and women (we already do this) and exclude the wrong gender from seeing ads! Or, you know which age group is most profitable and create bid adjustments based on age!

This feature has long been available on the Google Display Network and in Bing Ads, but now we’re getting this ability in Google search.

6. AdBlock Plus Selling Ads to Display in Place of Blocked Ads

by Jennifer Slegg at SEM Post

Well isn’t this interesting? AdBlock is selling ads to display over the ads that it blocks. It’s actually not as bad as the headline makes it sound. Apparently, publishers that produce revenue by showing ads can sign up with AdBlock and share in the revenue. These ads will be “non-intrusive” as defined by AdBlock.

7. Expanded text ads: more time to test and iterate

from the AdWords blog

Earlier this year, AdWords rolled out the new Expanded Text Ads format, and we’ve been testing the new format against the old standard ads ever since. Many advertisers are finding that ETA’s don’t always outperform the old ads, and that includes us. Initially, Google set the deadline of transferring to ETA’s at October 26, 2016. They’ve now extended that deadline to January 31, 2017 to give advertisers more time to make the transition.

To be clear, AdWords will not be removing the standard ads at this deadline. It’s just that we will not be able to create new standard ads or edit existing standard ads.

Need help generating leads for your law firm or other leads based business? Be sure to fill out the form or give us a call at (503) 882-7239 for a free consultation!


Posted in Roundup.

Brent Baltzer is a digital marketing expert & is the founder of Baltzer Marketing - a digital marketing agency for law firms.

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