How to Add Negative Keywords to Performance Max

How to Add Negative Keywords to a Performance Max Campaign

Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right in so you can move on with your day.

The Performance Max Negative Keyword Challenge

If you are familiar with Google Ads, you know the drill: you usually sign in to your Google Ads account and click to add your negative keywords directly through the interface and voilà. But with Google Ads Performance Max campaigns, it’s like Google decided to play a little cat and mouse game. The direct route? Not available. Instead, Google Ads has opted for a more, let’s say, ‘exclusive’ method to use negative keywords.

How to Add Negative Keywords to Performance Max Campaigns

Here’s how you can add those all-important negative keywords to your PMax campaigns without losing your mind:

  1. Find the Required Google Form to add your Negative Keywords to Performance Max. First, head over to this special corner of the Google-verse: Performance Max Campaign Modification Request Form. This is your doorway to add negative keywords to Performance Max campaigns.
  2. Complete the PMax Request Template. Once you’re there, you’ll find a spreadsheet template. It’s like adding negative keywords in the normal interface, but more complicated and time consuming. Fill out the relevant negative keywords section with the your negative keywords. You can do this at both the campaign level or you can use your negative keyword lists. Add your match types, campaign details, and let Google know exactly what queries you don’t want your Performance Max ads to show up on.
  3. Submit the form.

And there you have it – a straightforward, no-frills approach to adding negative keywords to Performance Max. It might not be as simple as a few clicks directly in the Google Ads interface, but until Google decides to pave this particular shortcut, this guide will help you keep your campaigns sharp and relevant.

Found this guide helpful? Spread the love and share it with your fellow PPC pros. After all, we’re all in this digital marketing journey together – let’s make it a bit easier for each other.

Posted in Google Ads, PPC and tagged .

Brent Baltzer is a digital marketing expert & is the founder of Baltzer Marketing - a digital marketing agency for law firms.

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