Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads.
With pay-per-click you can reach people who are specifically looking for the service you are offering, right at the moment they are thinking about it. It’s like a faucet you can turn on and off at will.
This is an old concept in terms of the internet, but it pays to remember that pay-per-click is one of the few ways you can do this. Google Ads is like the old Yellow Pages books, but far more sophisticated!
However, this power comes at a cost. You pay for every click, so you want to know how long it takes for Google Ads to work. You want to make sure you get a positive return on your investment as soon as possible.
How Long Does It Take for Google Ads to Work?
There is no set period as to how long it will take for PPC to work for you. Success can be instantaneous if you know what you are doing from the start- that’s the wonderful thing about Google Ads. But generally, you should plan to give Google Ads three months to run smoothly.
There are several factors that can make Google Ads take longer to work or shorten the runway to profitability.
Having a higher budget can shorten your runway to profitability, and vice versa. A higher budget means you are going to get more clicks and leads faster. Then you can see which keywords are leading to conversions. With lower budgets, it takes longer to collect this data.
The amount of expertise and legal PPC industry experience of the person managing your account plays a huge factor. They can leverage their experience to avoid mistakes and implement best practices up front instead of learning on the fly.
The amount of competition in your practice area and geographic area plays a key factor, as higher competition leads to higher costs per click.
Your sales closing rate plays a huge factor. You must make sure the phones are getting answered, your leads are getting followed up on quickly, and that you can close a good percentage of qualified leads. Obviously, the higher percentage of qualified leads you can sign, the quicker it will work.
The average value of a sale plays a huge factor. I could go on and on, but the point is, generally we want to give an account 3 months of runway to get dialed in. However, there are many factors that can speed up or slow down that process.
How Long Will It Take for Your Law Firm?
Good question! No one can promise you specific results, as there are many factors that are out of a PPC manager’s control. But it is possible to look at your business and come up with some specific revenue scenarios based on things like your competition, your average case value, etc. If you would like a free, no risk market analysis customized for your law firm, contact us today! We will review your specific situation and let you know what you can expect from Google Ads.