Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week!
Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube with a cold 6-pack of PBR like the hillbilly that I am. But let’s try to keep it professional here and talk about some articles. I’ve got stuff about SEO, social media, PPC, and just general cool stuff as well! Whoo!
by Andrew Edwards at Mashable (via ClickZ)
Oh Lord, another “death of SEO” article. I’m not sure why the author equates SEO with “tricks” and “snake oil”. As Rand Fishkin says, SEO is “any input that search engines use to rank pages”. The old school tricks don’t work anymore, and most people know that.
Granted, there are a lot of shady characters out there giving SEO a bad name, promising impossible results using chicanery. Nothing new there. But there are also plenty of reputable people in the field who understand the changing landscape of search. They know that you have to understand your target market, create content that speaks to their passions and/or pain points, and that you have to promote the hell out of that content.
Maybe the job title of SEO is dying. It probably should. But the goal of achieving a #1 ranking in the SERPS for search queries that convert is alive and well. Actually, I think that SEO is just one skill in the arsenal of a well rounded digital marketer.
by Rand Fishkin (from moz)
What is SEO really? Does it just boil down to making your site easily crawlable and consistently creating good, relevant content? Well, it’s a little more complicated than that. According to Rand, SEO is “any input that search engines use to rank pages”. And the practice of SEO is all about the things that people or technology do to influence those ranking elements. This can be anything. The reason SEO is constantly changing is because the search engines are constantly changing and evolving in the ways they rank websites.
I keep hearing that SEO is dying. That will never be true as long as search engines rank websites. What is dying is all of the trickery. SEO is now mostly just straight up marketing and technical stuff having to do with crawlability. As the search engine algorithms become more and more aligned with how humans perceive quality, the practice of SEO becomes more about producing content and websites for humans. That’s right, FOR HUMANS!
And isn’t it nice of him to let me embed the video right here?
by Greg Gifford (from moz)
You know, it’s funny. From the title of this post I figured the author would tell us why everyone needs local SEO. But this article seems to mostly be for businesses with a storefront. Am I wrong?
Anyways, it’s pretty cool post about Local SEO. Plenty of actionable items to say the least. If you are running a local storefront and don’t already have an SEO plan, check it out.
by Rachel Sprung (from HubSpot)
This is your practical link for the week. The title says it all. You need visual stuff for your content. You don’t have a professional designer on staff. Here’s a few tools to help you out.
by Craig Smith at Digital Marketing Ramblings
Here’s another useful website to bookmark. I came across it because I was writing a proposal and wanted to say “eleventy billion people use Facebook, craploads of people use Twitter, etc.” but I wanted to make it sound more professional using real numbers. This site did the trick. But then I realized that it would be a great resource to use when devising a social media strategy for a client and you’re looking for niche opportunities.
Let’s say you want to turn the tables and get some Nigerians to hand over their bank account number. Why not try 2go? It’s a mobile messaging app with 9 million users in Nigeria. Or maybe your target market is expectant moms. Take a look at BabyBump! It has 2 million monthly users, all pregnant moms. Wow, you don’t say? A nice resource, and it’s updated monthly.
by Michael McDerment and Donald Cowper at FreshBooks
This is a book about pricing, and you can read it in an hour. It uses storytelling to convey the importance of value pricing over time-based pricing. There are so many things wrong with charging an hourly rate. Give your potential client a menu of options to choose from, with a price attached to each option. Price these options based on the value and impact it will bring to the business. Brilliant, a must read for entrepreneurs, freelancers, or any business owner. READ IT!
by Eben Pagan
When it comes to business, you need to think about “orders of existence”. This means thinking about all of the things that come together synergistically to create success. “Success is not a result, success is an emergent property”, says Eben Pagan.
It’s like an ant colony. The colony works together so well that it’s almost like one organism made up of millions of different parts. So Eben is saying that when it comes to business, you need to think about all of the different “causes” that result in what you would call “success”. I know this doesn’t really make sense… I think you just need to listen to the podcast if you’re interested. And it’s pretty short.
Anyways, it’s all about “zooming out” and thinking about things on a higher level. What are all the little things that work together that lead to the emergence of success?
by Kirk Williams, Owner, ZATO (from PPC Hero blog)
Here’s an article by a guy who does PPC for a living telling you that you should hire a PPC expert to do your PPC. Surprising? No. But, obvious bias aside, he does make some good points.
In the past, many of the PPC accounts that I’ve taken over were formerly run in house by people who had no experience with PPC. Usually they came to us because they had finally thrown their hands up in the air and given up. They realized how important paid search was for lead generation, and how much money and time they were wasting with a DIY approach.
There are a lot of subtleties with PPC. If you’re a marketing manager, entrepreneur, or general advertising person, you probably have a million other things on your plate. You don’t have time to deal with the intricacies of PPC. Seriously, hire someone if you are serious about PPC.
by Trevor Fox at Swellpath
by Avinash Kaushik at Occam’s Razor
Just another amazing analytics post by Avinash Kaushik. The main theme here is to create a dashboard that contains actionable insights. Most “dashboards” are actually just “custom data pukes”. You need to use the English language to communicate real insights, recommendations, and the impact your recommendations will have.
Never leave it up to the executives to interpret the data. Give them insights and recommendations that they can ponder from a strategic standpoint.
Seriously, this is an essential read for anyone that analyzes and reports on digital marketing data.
by Josh Jackson at Paste Magazine
The headline says it all. I’m always looking for some fresh music to listen to. And here it is, served up nice and easy. According to Jackson, the best album of the year so far is The War on Drugs – Lost in the Dream. I was just getting lost in my headphones with this album a few weeks ago. Hey, if you happen to use Rdio, here’s a playlist with songs from this list. Sweet!