Create Your Own Free Custom Digital Marketing Dashboard

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Important note: In the time since this post was published, Supermetrics decided to stop sharing all data except for Google Analytics on the free plan. So now (as of 1/13/2016) you have to pay $49/month to get this data. Still, it’s a good deal if you don’t have another solution for aggregating all of your data from multiple platforms.

Lately I’ve been using Supermetrics to monitor AdWords and Bing for all of my accounts. The thing I love about this tool is that you can bring all of your data from multiple accounts into one place. So, if you have a budget that you’re splitting between Bing and AdWords, you can bring that data together into one spreadsheet. You can mix and match the data however you like. And did I mention it’s free? Well, there’s a paid version, but you can fetch data from AdWords, Bing, Google Analytics, Facebook Insights, and YouTube for free.

There are a lot of great extra features you can get by upgrading to the Pro version for $49/month. There’s also an Excel version if you really want to get fancy. I may do that in the future and use this as a reporting tool as well, but for now, the free Google Drive version works great for daily KPI monitoring. Especially when you are managing multiple platforms! There are tools out there that charge a pretty penny to do less than the free version of Supermetrics does. Pretty cool.

See on Scoop.itDigital Marketing News

Posted in Marketing.

Brent Baltzer is a digital marketing expert & is the founder of Baltzer Marketing - a digital marketing agency for law firms.

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