The end of remarketing

What the FLoC? The End of Google Remarketing

Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block […]

Why Hire a PPC Agency

5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes […]

computer revenue

Top Landing Page Optimizations for Maximum Conversions

We often talk about lead generation and getting potential clients to reach out to your law firm. While driving more visitors to your website is extremely important to grow your business, what happens after a potential client lands on your website and contacts you is equally as important, if not more so.   To maximize conversions […]

baby ducks

Should You Be Advertising On DuckDuckGo?

If you keep up with your website’s analytics, you may have noticed that you are getting more and more traffic from a thing called “DuckDuckGo.” Perhaps you are wondering if you should look into this mysterious search engine, and perhaps take advantage of this increasingly popular tool. So, let’s get into it! DuckDuckGo is an […]

Google Ads Lead Extension

New Google Ads Feature for Lawyers – Lead Forms

Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds a call to action button to your ad, which you can customize.   When the user clicks the extension, they are taken to […]

Why PPC can be perfect for lawyers

Why PPC Can be Perfect for Lawyers

Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about scaling up your lead flow, and it can be difficult to decide how to go about it. So what’s an attorney to do? […]

piggy-bank

State Name & Abbreviations – Negative Keyword Lists for Google Ads

TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads (formerly known as AdWords) account? You’ve come to the right place! Adding shared negative keyword lists to your Google Ads account will help […]

When Should You A/B Test?

The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term) just to make decisions based on gut-instinct or emotion. We are all subject to cognitive biases which can cost us lots of money […]

AdWords Compare mortgages

Google Introduces Compare for U.S. mortgages

  Sourced through Scoop.it from: adwords.blogspot.co.uk During its last annual Livestream AdWords announced, among many other things, that it was going to release a Compare tool for several verticals including the mortgage industry. Well, the mortgage rate comparison tool has finally been released into the wild. For now it is only live in California, but […]

Mobile PPC Spend is up, organic visits from mobile are down

Mobile PPC Spend Goes Up, Organic Visits Go Down

Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]