How to Add Negative Keywords to Performance Max

How to Add Negative Keywords to a Performance Max Campaign

Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right […]

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can […]

How long does it take for Google Ads to be profitable for your law firm?

How Long Does Google Ads Take to be Profitable?

Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads. With pay-per-click you can reach people who are […]

Succeeding on Google with Brent Baltzer

Eight Landing Page Tips for Google Ads

I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google Ads. My synopsis is below but watch the video if you have half an hour! 1. Quality Score (Landing Page Experience) You need […]

Picture of a magnifying glass with the text "Google Improves Search Terms Report, Maintains Privacy

Google Improves Search Terms Report, Maintains Privacy

Google recently announced an improvement to the search terms report in Google Ads. Last year, Google removed much of the data from the search terms report in the name of “consumer privacy.” This limited the ability of PPC managers to reduce wasted spend by setting irrelevant search queries as negative keywords. Google has now given […]

Black Background with the text Google to End Expanded Text Ads, Force Use of Responsive Ads

Google is Ending Expanded Text Ads in June 2022

Google announced that starting June 2022, responsive search ads (RSAs) will be the only ad type that can be created or edited in Search campaigns. That means you will no longer be able to create expanded text ads (ETAs) after that time. You can read the full announcement here. While this is a big announcement, […]

Google Ads Data

Does PPC Work for Law Firms? Yes (If Done Correctly)

Whether you are brand new to PPC marketing or currently running ad campaigns, it’s important to know what you are investing your money into is creating a positive return on investment. We will discuss everything you need to know about PPC, how it differs from SEO, why both can work for law firms, and how […]

The end of remarketing

What the FLoC? The End of Google Remarketing

Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block […]

Why Hire a PPC Agency

5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes […]