In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can […]
Category Archives: PPC
Google Ads Quality Score – What Business Owners Need to Know
If you have dipped your toe into the world of Google Ads, you may have heard the term “Quality Score.” It’s a piece of marketing jargon that can make your eyes glaze over if you are not an active PPC manager. However, if you are paying people to run Google Ads for you, Quality Score […]
How Long Does Google Ads Take to be Profitable?
Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads. With pay-per-click you can reach people who are […]
Eight Landing Page Tips for Google Ads
I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google Ads. My synopsis is below but watch the video if you have half an hour! 1. Quality Score (Landing Page Experience) You need […]
Google Improves Search Terms Report, Maintains Privacy
Google recently announced an improvement to the search terms report in Google Ads. Last year, Google removed much of the data from the search terms report in the name of “consumer privacy.” This limited the ability of PPC managers to reduce wasted spend by setting irrelevant search queries as negative keywords. Google has now given […]
Google is Ending Expanded Text Ads in June 2022
Google announced that starting June 2022, responsive search ads (RSAs) will be the only ad type that can be created or edited in Search campaigns. That means you will no longer be able to create expanded text ads (ETAs) after that time. You can read the full announcement here. While this is a big announcement, […]
Does PPC Work for Law Firms? Yes (If Done Correctly)
Whether you are brand new to PPC marketing or currently running ad campaigns, it’s important to know what you are investing your money into is creating a positive return on investment. We will discuss everything you need to know about PPC, how it differs from SEO, why both can work for law firms, and how […]
What the FLoC? The End of Google Remarketing
Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block […]
Why Hire a PPC Agency
5 REASONS YOU SHOULD HIRE A PPC AGENCY #1 – Confusing PPC Terminology Do you know what these common PPC terms mean: Impressions, CTR, CPC, CPA, search impression share, quality scores? Depending on your experience with PPC, you likely know a few. Learning the terminology is just the beginning. You need to understand how changes […]
Top Landing Page Optimizations for Maximum Conversions
We often talk about lead generation and getting potential clients to reach out to your law firm. While driving more visitors to your website is extremely important to grow your business, what happens after a potential client lands on your website and contacts you is equally as important, if not more so. To maximize conversions […]