5 Metrics I Use to Measure Account Success | PPC Hero®

See on Scoop.it – PPC News, Commentary & Articles The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing Brent Baltzer‘s insight: Good article on PPC KPI’s, but I’d like to see a deeper dive on "Segmentation Metrics". See on www.ppchero.com

A Perfect Account Structure: Fact or Unicorn? | PPC Hero®

See on Scoop.it – PPC News & Commentary (AdWords, Bing, & More!) We’ve been working on account structure best practices. It seems there are a number of different methods that different people in the office swear by, so it was a bit of a heated debate when we finally decided to tackle it.   Brent […]

How to Create B2B Content that Engages! – Amplify Interactive

See on Scoop.it – The Best Digital Marketing Stuff on the Web! Creating B2B content that engages your target audience is a challenge. Here are a few tips to help you create a content strategy that works. Brent Baltzer‘s insight: Brent Baltzer gives tips on how to create B2B content that engages! See on www.amplify-interactive.com

PPC, Social Media, and SEO News of the Week 6/7/13 – Amplify Interactive

See on Scoop.it – The Best Digital Marketing Stuff on the Web! Read the best PPC, social media marketing, and SEO news of the week! Brought to you by Amplify Interactive, Portland’s Search Engine Marketing Agency! Brent Baltzer‘s insight: Check out my latest roundup, featuring tips on how to not suck at PowerPoint, the future […]