Google Maps Now Features Local Services Ads for Law Firms

Google Maps Now Features Local Services Ads for Lawyers

Google has just unveiled a major update for local businesses: Local Services Ads for lawyers (LSA) are now integrated with the iOS version of Google Maps. This new feature promises to help law firms generate more leads directly from the popular navigation app, offering a powerful new channel for visibility. Implications for Law Firms This […]

How to Add Negative Keywords to Performance Max

How to Add Negative Keywords to a Performance Max Campaign

Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right […]

Handling the Price Question at Your Law Firm

The Price Question – How to Handle It On the Phone

Marketing a law firm comes with many challenges. One of the most often overlooked aspects, yet one of the most important, is the initial phone intake process. This first point of contact can render your other marketing efforts moot if done incorrectly. Your phone intake staff needs to be equipped to handle the common roadblocks […]

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can […]

How long does it take for Google Ads to be profitable for your law firm?

How Long Does Google Ads Take to be Profitable?

Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads. With pay-per-click you can reach people who are […]

Succeeding on Google with Brent Baltzer

Eight Landing Page Tips for Google Ads

I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google Ads. My synopsis is below but watch the video if you have half an hour! 1. Quality Score (Landing Page Experience) You need […]

Image of a Horse, Rider, and Lasso with the text "PPC Quarterly Roundup | Q3 2021"

PPC Quarterly Roundup | Q3 2021

We have reached the end of Q3 2021, so it is time to share our top 10 important updates and announcements for the PPC platforms Google, Microsoft, and Facebook.  Google Ads 1 – Sunset of ETAs – Starting June 2022, advertisers will no longer be able to create expanded text ads (ETAs). Responsive search ads […]

Picture of a magnifying glass with the text "Google Improves Search Terms Report, Maintains Privacy

Google Improves Search Terms Report, Maintains Privacy

Google recently announced an improvement to the search terms report in Google Ads. Last year, Google removed much of the data from the search terms report in the name of “consumer privacy.” This limited the ability of PPC managers to reduce wasted spend by setting irrelevant search queries as negative keywords. Google has now given […]

Black Background with the text Google to End Expanded Text Ads, Force Use of Responsive Ads

Google is Ending Expanded Text Ads in June 2022

Google announced that starting June 2022, responsive search ads (RSAs) will be the only ad type that can be created or edited in Search campaigns. That means you will no longer be able to create expanded text ads (ETAs) after that time. You can read the full announcement here. While this is a big announcement, […]