Baltzer Marketing Roundup

Here are some things that have been going on in the world of PPC, marketing, and business.

Advertisers signal glimmers of optimism, start spending again

Knock on wood, but it looks like the worst of the COVID-19 pandemic may be behind us. Many advertisers are turning their PPC campaigns back on or increasing spend.

Is Your Back Hurting From Hunching Over Your Computer? Try These Stretches.

Working at a computer can be bad for your body. Working from home may have made it worse. Try these stretches.

How Change Offers New Opportunity for Buying a Business, During and After Covid-19

Looking to expand? Historically low interest rates and the Cares Act SBA subsidized loan program bring opportunity to new and expanding entrepreneurs.

Watch: Proven Rules for Managing Remotely, Tested Over 20 Years

Jason Fried, co-founder and CEO of remote software-maker Basecamp, shares some tips on managing remotely.

PPC RSAs: Do They Live Up to The Hype?

The author dives into the performance of Responsive Search Ads (RSAs) and see if they live up to the expectations set for them when Google initially rolled this new ad type out back in early 2018. For the record, we at Baltzer Marketing have not seen any conclusive performance difference between ETA’s and RSA’s, but we do A/B test ETA’s and add the winning elements to our RSA’s. And our conversion rates and cost per conversions are at least 10x better than those shared in this article. #bragging #sorrynotsorry

Posted in Roundup.

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