5 Metrics I Use to Measure Account Success | PPC Hero®

See on Scoop.it – PPC News, Commentary & Articles The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing Brent Baltzer‘s insight: Good article on PPC KPI’s, but I’d like to see a deeper dive on "Segmentation Metrics". See on www.ppchero.com

A Perfect Account Structure: Fact or Unicorn? | PPC Hero®

See on Scoop.it – PPC News & Commentary (AdWords, Bing, & More!) We’ve been working on account structure best practices. It seems there are a number of different methods that different people in the office swear by, so it was a bit of a heated debate when we finally decided to tackle it.   Brent […]