Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to […]
Author Archive: Brent
Antilogs: How To Draw The Right Lesson Learned – swombat.com on startups
Source: swombat.com In this article, Salim Virani talks about how people confuse data with logic when evaluating an idea or business model. For instance, one might say “Alta Vista failed; therefore internet search is not a viable business model”. Yikes! Just because a business model didn’t work for one company doesn’t mean it’s a bad […]
Block semalt.com From Google Analytics In 2 Minutes
Note: I’ve heard from a couple of people that semalt was still showing up after implementing this. I recommend that you follow the directions in this post, then set up a filter that will specifically block the semalt domain using the instructions found here. -ed. You know what’s really annoying? Having your Google Analytics reports skewed […]
The HAWT 11 SEM Articles Of The Week! (7/17/14)
Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube with a cold 6-pack of PBR like the hillbilly that I am. But let’s try to keep it professional here and talk about […]
When It Comes to Attribution, Customers Count – Think Insights – Google
See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with customers if they adopt a holistic approach to attribution. Brent Baltzer‘s insight: I think we can all agree that last-click attribution is pretty […]
4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get […]
The Ultimate Guide to Google AdWords Conversion Types
See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Brent Baltzer‘s insight: This is […]
Hack Yourself: Get Better & Faster at Routine Tasks – Add3.com
See on Scoop.it – PPC News, Commentary & Articles Learn how to increase your productivity with this step by step guide by Brent Baltzer, utilizing KanbanFlow & Trackthisforme. Brent Baltzer‘s insight: Use this step by step guide to get faster and better at routine tasks! See on www.add3.com
AdWords Conversion Tracking: BIG Changes.
See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s insight: Great explanation of the new "Converted Clicks" function in AdWords. See on www.lunametrics.com
SCHEME: The Easy Acronym For Pitching Branded PPC | PPC Hero®
See on Scoop.it – PPC News, Commentary & Articles We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I p Brent Baltzer‘s insight: "Why should we bid on our own brand name? Aren’t we just wasting money when people […]