An 18-Minute Plan for Managing Your Day

Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my computer, and checked my email. Two hours later, after fighting several fires, solving other people’s problems, and dealing with whatever happened to be […]

SIC 2014 Recap & Takeaways

On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design industries came together for a two day conference jam packed with great speakers and great parties. With so many speakers giving presentations simultaneously, […]

The CMO’s Guide to Programmatic Buying

Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to […]

Block semalt.com From Google Analytics In 2 Minutes

Note: I’ve heard from a couple of people that semalt was still showing up after implementing this. I recommend that you follow the directions in this post, then set up a filter that will specifically block the semalt domain using the instructions found here. -ed. You know what’s really annoying? Having your Google Analytics reports skewed […]

Girl on phone talking about the Hawt 11

The HAWT 11 SEM Articles Of The Week! (7/17/14)

Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube with a cold 6-pack of PBR like the hillbilly that I am. But let’s try to keep it professional here and talk about […]

The Ultimate Guide to Google AdWords Conversion Types

See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Brent Baltzer‘s insight: This is […]