TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made list of geographical negative keywords to add to your Google Ads (formerly known as AdWords) account? You’ve come to the right place! Adding shared negative keyword lists to your Google Ads account will help […]
Author Archive: Brent Baltzer
Check it Out! – Awesome Google Analytics Tips
(“Check it Out!” is our series where we share awesome articles from the web along with our analysis and commentary. This one is about Google Analytics. It’s from 2015, but still extremely relevant.) Check it Out! 15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization Are you a small business owner? […]
What is a Good Conversion Rate for Legal Landing Pages?
As a digital marketer, I love the fact that I can share real data with my legal clients. Impressions, click-through-rate, conversion rate – there’s no guessing involved. However, just knowing your own numbers is not enough. You want to know how you measure up to the competition. My clients often ask “what is a good […]
7 Critical Elements of a Successful Law Firm Landing Page
Note: This is a post by Danielle House, our resident landing page creator. — When it comes to PPC, no field is more competitive than the law vertical. In fact, some law-related keywords can apparently cost upwards of $1,000 per click (though we have never seen anything even remotely close to that). The point is, […]
Marketing Article Roundup – The Super 7
Welcome to the “Super 7”; seven articles to help inform and educate you about marketing, success, and PPC. This week we highlight articles about content curation, success habits, new AdWords features, and more! 1. How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online by Kevan Lee at Buffer This […]
When Should You A/B Test?
The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term) just to make decisions based on gut-instinct or emotion. We are all subject to cognitive biases which can cost us lots of money […]
Turbo-Charge Your Marketing With These 355+ Power Words
Sourced through Scoop.it from: sumome.com Power words – they invoke emotion and trigger curiosity. It seems these words have been mastered by the click-bait cognoscenti. I think there are power words here that could work for almost any business. How about this headline for a divorce lawyer: “Effortless, Stupid Simple Divorce”. Might catch the […]
Google Introduces Compare for U.S. mortgages
Sourced through Scoop.it from: adwords.blogspot.co.uk During its last annual Livestream AdWords announced, among many other things, that it was going to release a Compare tool for several verticals including the mortgage industry. Well, the mortgage rate comparison tool has finally been released into the wild. For now it is only live in California, but […]
Happy Thanksgiving!
We here at Baltzer Marketing would like to wish you a happy turkey day! We are thankful to our clients, our colleagues, the writers and speakers who have inspired us from a distance… and just for the fact that we are alive and free to enjoy the holidays with friends and loved ones. HAPPY THANKSGIVING!!!
Mobile PPC Spend Goes Up, Organic Visits Go Down
Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]