How to Add Negative Keywords to Performance Max

How to Add Negative Keywords to a Performance Max Campaign

Ever find yourself scrolling aimlessly through a Google Ads account trying to find out how to improve your ad performance? Well, fear not, because this isn’t one of those times. You’re here to learn how to add negative keywords to Performance Max campaigns in Google Ads, and I respect your time. So let’s dive right […]

Handling the Price Question at Your Law Firm

The Price Question – How to Handle It On the Phone

Marketing a law firm comes with many challenges. One of the most often overlooked aspects, yet one of the most important, is the initial phone intake process. This first point of contact can render your other marketing efforts moot if done incorrectly. Your phone intake staff needs to be equipped to handle the common roadblocks […]

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

Crafting Compelling Ad Copy: Tips for Law Firms to Stand Out

In today’s competitive digital landscape, law firms need to stand out to attract potential clients and drive conversions. Compelling ad copy is a crucial component of a successful PPC campaign, as it helps capture the attention of your target audience, convey your unique selling points, and encourage them to take action. Well-crafted ad copy can […]

How long does it take for Google Ads to be profitable for your law firm?

How Long Does Google Ads Take to be Profitable?

Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads. With pay-per-click you can reach people who are […]

Succeeding on Google with Brent Baltzer

Eight Landing Page Tips for Google Ads

I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google Ads. My synopsis is below but watch the video if you have half an hour! 1. Quality Score (Landing Page Experience) You need […]

The end of remarketing

What the FLoC? The End of Google Remarketing

Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block […]

Baltzer Marketing Roundup

Here are some things that have been going on in the world of PPC, marketing, and business. Advertisers signal glimmers of optimism, start spending again Knock on wood, but it looks like the worst of the COVID-19 pandemic may be behind us. Many advertisers are turning their PPC campaigns back on or increasing spend. Is […]

Google Ads Lead Extension

New Google Ads Feature for Lawyers – Lead Forms

Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds a call to action button to your ad, which you can customize.   When the user clicks the extension, they are taken to […]