How Long Does Google Ads Take to be Profitable?

Ambitious, growth-minded law firm owners are always looking for ways to scale their firm – fast. There are many marketing tactics that work over an extended amount of time, but if you are looking to scale quickly then you have probably thought about advertising with Google Ads. With pay-per-click you can reach people who are […]

Eight Landing Page Tips for Google Ads

I was recently honored to be interviewed by John Hinson of Spotlight Branding. I shared eight tips for how to create successful landing pages so you can make more profit from Google Ads. My synopsis is below but watch the video if you have half an hour! 1. Quality Score (Landing Page Experience) You need […]

What the FLoC? The End of Google Remarketing

Last year, Google announced its intent to remove support for third-party cookies. Those are the cookies that allow ads to “follow you around” on the internet, like when you look at a pair of shoes and you start seeing ads for those shoes everywhere. Google is being pressured by companies like Apple, who already block […]

Baltzer Marketing Roundup

Here are some things that have been going on in the world of PPC, marketing, and business. Advertisers signal glimmers of optimism, start spending again Knock on wood, but it looks like the worst of the COVID-19 pandemic may be behind us. Many advertisers are turning their PPC campaigns back on or increasing spend. Is […]

New Google Ads Feature for Lawyers – Lead Forms

Google is rolling out a new ad extension to help generate leads directly from ads. It’s called “Lead Forms,” and it’s an awesome feature that lawyers should implement ASAP! The extension adds a call to action button to your ad, which you can customize.   When the user clicks the extension, they are taken to […]

Why PPC Can be Perfect for Lawyers

Going beyond referrals- it’s a challenge most growing law firms face on their path to greatness. Referrals are fantastic, but they are not very scalable. There are many ways to go about scaling up your lead flow, and it can be difficult to decide how to go about it. So what’s an attorney to do? […]

State Name & Abbreviations – Negative Keyword Lists for Google Ads

TL;DR: get a spreadsheet with state names and abbreviations for your shared negative keyword list here. Are you looking for a ready-made┬álist of geographical negative keywords to add to your Google Ads (formerly known as AdWords) account? You’ve come to the right place! Adding shared negative keyword lists to your Google Ads account will help […]

Check it Out! – Awesome Google Analytics Tips

(“Check it Out!” is our series where we share awesome articles from the web along with our analysis and commentary. This one is about Google Analytics. It’s from 2015, but still extremely relevant.) Check it Out! 15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization Are you a small business owner? […]

What is a Good Conversion Rate for Legal Landing Pages?

As a digital marketer, I love the fact that I can share real data with my legal clients. Impressions, click-through-rate, conversion rate – there’s no guessing involved. However, just knowing your own numbers is not enough. You want to know how you measure up to the competition. My clients often ask “what is a good […]

7 Critical Elements of a Successful Law Firm Landing Page

Note: This is a post by Danielle House, our resident landing page creator. — When it comes to PPC, no field is more competitive than the law vertical. In fact, some law-related keywords can apparently cost upwards of $1,000 per click (though we have never seen anything even remotely close to that). The point is, […]