Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns.
Sourced through Scoop.it from: www.wordstream.com
When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be worthwhile to experiment with Call-Only campaigns in AdWords. With Call-Only campaigns, the only thing a potential customer can do with your ad is to make a phone call. There is no link to your website, and your phone number shows up as the headline.
These ads are great for driving calls, but you need to make sure you are properly set up to handle them. You need to make sure to only run ads when someone is there to answer the phones, make sure you are targeting the right locations, and to A/B test your ads. It’s very much like regular PPC ads, but with some twists.
Call Only campaigns are yet another tool in the PPC toolbag that we can use to drive leads. If you are a law firm or other service-based company that relies on leads, be sure to contact us. We’d love to learn more about your business. But don’t talk to us unless you are ready to grow!