When Should You A/B Test?

The beautiful thing about digital marketing, and especially PPC, is that we have a wealth of data upon which we can make decisions. However, it’s quicker and easier (in the short term) just to make decisions based on gut-instinct or emotion. We are all subject to cognitive biases which can cost us lots of money […]

AdWords Compare mortgages

Google Introduces Compare for U.S. mortgages

  Sourced through Scoop.it from: adwords.blogspot.co.uk During its last annual Livestream AdWords announced, among many other things, that it was going to release a Compare tool for several verticals including the mortgage industry. Well, the mortgage rate comparison tool has finally been released into the wild. For now it is only live in California, but […]

Mobile PPC Spend is up, organic visits from mobile are down

Mobile PPC Spend Goes Up, Organic Visits Go Down

Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]

10 Ways to Succeed with Google Call-Only Campaigns

Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be […]

AdWords Livestream 2015

New AdWords Compare Mortgages Ad Format

In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that […]

Girl on phone talking about the Hawt 11

The HAWT 11 SEM Articles Of The Week! (7/17/14)

Greetings friends, and welcome to the “Hawt” 11 SEM Articles Of The Week! Good lord it’s hot out right now! It makes me want to float down a river in an inner-tube with a cold 6-pack of PBR like the hillbilly that I am. But let’s try to keep it professional here and talk about […]

When It Comes to Attribution, Customers Count – Think Insights – Google

See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with customers if they adopt a holistic approach to attribution. Brent Baltzer‘s insight: I think we can all agree that last-click attribution is pretty […]

4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero®

See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get […]