PPC, Social Media, and SEO News of the Week 6/7/13 – Amplify Interactive

See on Scoop.it – The Best Digital Marketing Stuff on the Web! Read the best PPC, social media marketing, and SEO news of the week! Brought to you by Amplify Interactive, Portland’s Search Engine Marketing Agency! Brent Baltzer‘s insight: Check out my latest roundup, featuring tips on how to not suck at PowerPoint, the future […]

How Many Searches on Google Does a Keyword Receive?

  So you want to know how many searches on Google a keyword receives? Do this. Go to the Google keyword tool and log in. Check [exact match] on the left side of the page, under “Match Types”. Enter the two terms in the box on separate lines. Press enter. That’s it! Global searches means how many […]

Local SEO Basics by Jessica Ward

My colleague at Amplify Interactive recently gave a presentation here in Portland about local SEO and what it takes to rank highly for certain keywords in your local market. Here’s a Slideshare of her presentation. Local SEO Basics from Amplify Interactive

Can Pinterest Have a Positive Effect on a Site’s SEO?

Pinterest can indeed have a positive effect on a site’s SEO. Google is rapidly moving towards using social signals very heavily in search results. In the video below, Maile Ohye of Google clearly explains how they are using social signals for Google+. You can infer that will be using these concepts for any social channel […]

How are brands using Instagram to connect with fans?

Answer by Brent Baltzer: Here’s some ways: use relevant existing hashtags (geographic/psychographic targeting) comment on other photos with hashtags relevant to your biz create your own hashtags for your fans to use (based around a particular campaign or just your business) do some market research; find out what your target demographics are posting and liking […]

Digital Marketing Roundup

With all of the incredible free marketing content being published these days, it’s virtually impossible to keep up (though that doesn’t stop me from trying!) It’s easy to get in the habit of skimming over tons of articles without retaining much, but that seems like a waste of time. Wouldn’t it be better to focus […]

Notice What You Notice (The Reticular Activating System)

In my quest to become a more relaxed, organized and happy individual I have been reading and implementing David Allen’s personal productivity manual Getting Things Done. In chapter 3, Allen discusses the “reticular activating system” (68). The reticular activating system is your brain’s filter; it’s what enables one to sleep when music is playing but […]

Habits: Getting Small Wins

Charles Duhigg, in his book “The Power of Habit” talks about how small wins lead to big wins; it’s all about getting in the habit of winning. He uses the example of Michael Phelps; every day Phelps crawls out of bed at the same time and goes through the same winning routine. He eats a […]