FAQ: All About The New Google RankBrain Algorithm

Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. Sourced through Scoop.it from: searchengineland.com Google has created a computer brain that can teach itself! How long before machines take over the world and eradicate us pesky humans once and for all? All […]

Create Your Own Free Custom Digital Marketing Dashboard

Sourced through Scoop.it from: supermetrics.com Important note: In the time since this post was published, Supermetrics decided to stop sharing all data except for Google Analytics on the free plan. So now (as of 1/13/2016) you have to pay $49/month to get this data. Still, it’s a good deal if you don’t have another solution for […]

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The Four Essential Mindsets of Networking | Brent Baltzer | LinkedIn

Let’s face it. Networking has a bad rap. The mere mention of it can make the palms sweaty and the brow furrow. Forced small talk, pointless exchanges Sourced through Scoop.it from: www.linkedin.com Networking. It’s so crucial, but it can be so… annoying. Networking is a skill like any other, and it takes practice to get […]

Digital Marketing Roundup, Yeehaw!

Welcome to the Baltzer Marketing roundup of some the the articles we’ve found most useful recently. We hope you find them helpful and educational! How to write the perfect task to move work forward This article is about how to write and assign the perfect task. As a manager (or with yourself), it’s important to […]

How to write the perfect task to move work forward

This approach helps you overcome procrastination, and ultimately gives you the clarity and direction you need to move your projects forward quickly. Sourced through Scoop.it from: blog.asana.com (This post is about the article found here.) The ability to assign tasks correctly is paramount, whether you are creating to-do’s for yourself or delegating. (“Paramount” is my […]

AdWords Livestream 2015

New AdWords Compare Mortgages Ad Format

In Google AdWords’ 2015 Annual Livestream on April 5th, advertisers were introduced to a plethora of new features coming soon to the AdWords platform. One of these is Google Compare for mortgage providers. This feature will give potential customers an easy way to quickly compare providers in terms of cost, ratings, and key differentiators that […]

An 18-Minute Plan for Managing Your Day

Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my computer, and checked my email. Two hours later, after fighting several fires, solving other people’s problems, and dealing with whatever happened to be […]

SIC 2014 Recap & Takeaways

On October 15-16th I had the opportunity to attend the Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design industries came together for a two day conference jam packed with great speakers and great parties. With so many speakers giving presentations simultaneously, […]

The CMO’s Guide to Programmatic Buying

Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: adage.com Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to […]