We here at Baltzer Marketing would like to wish you a happy turkey day! We are thankful to our clients, our colleagues, the writers and speakers who have inspired us from a distance… and just for the fact that we are alive and free to enjoy the holidays with friends and loved ones. HAPPY THANKSGIVING!!!
Google recently made changes to mobile search results that has driven up mobile PPC spend while reducing organic traffic from mobile. What sort of changes, you ask? Well, back in August, Google announced they would begin showing three text ads above the organic results on mobile for some highly commercial searches instead of two. As […]
Call-only campaigns are crucial in a mobile-first world. Follow these 10 tips to ensure you’re getting the most out of your Google AdWords Call-Only campaigns. Sourced through Scoop.it from: www.wordstream.com When it comes to PPC many businesses, such as law firms, value phone calls much more than a click. In this case it can be […]
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine marketers. Sourced through Scoop.it from: searchengineland.com Display is set to surpass Search in terms of dollars spent next year. This is mainly because search is nearing a […]