SIC 2014 Recap & Takeaways

On October 15-16th I had the opportunity to attend theĀ Seattle Interactive Conference for the second year in a row. Some of the best and brightest minds from the digital marketing and design industries came together for a two day conference jam packed with great speakers and great parties. With so many speakers giving presentations simultaneously, […]

The CMO’s Guide to Programmatic Buying

Programmatic buying sounds complicated, but it isn’t. Here’s what every CMO needs to know. Source: Ever heard of programmatic advertising? Ever wonder what the heck it is? Programmatic advertising does sound complicated, but it really isn’t. Google Display network is programmatic. YouTube is programmatic. Programmatic just means that computer algorithms are choosing where to […]