When It Comes to Attribution, Customers Count – Think Insights – Google

See on Scoop.it – PPC News, Commentary & Articles It’s time marketers examined all the opportunities along the customer journey, not just the last click, as brands can establish better connections with customers if they adopt a holistic approach to attribution. Brent Baltzer‘s insight: I think we can all agree that last-click attribution is pretty […]

4 Google Analytics Reports Every PPC Manager Should Use | PPC Hero®

See on Scoop.it – PPC News, Commentary & Articles A dive into four Analytics reports that shine a light on PPC beyond what is available in Google AdWords on PPC Hero, the internet’s favorite PPC only blog. Brent Baltzer‘s insight: Awesome guide for using Google Analytics reports to better understand user behavior once they get […]

The Ultimate Guide to Google AdWords Conversion Types

See on Scoop.it – PPC News, Commentary & Articles Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Brent Baltzer‘s insight: This is […]

AdWords Conversion Tracking: BIG Changes.

See on Scoop.it – PPC News, Commentary & Articles Read more to learn about Flexible Conversion tracking in AdWords and how that will change your reporting, bidding and goal-creation strategy. Brent Baltzer‘s insight: Great explanation of the new "Converted Clicks" function in AdWords. See on www.lunametrics.com