SCHEME: The Easy Acronym For Pitching Branded PPC | PPC Hero®

See on Scoop.it – PPC News, Commentary & Articles We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I p Brent Baltzer‘s insight: "Why should we bid on our own brand name? Aren’t we just wasting money when people […]